Feili Yundi: A New Era of Sales Centers

Puhui Design's Award-Winning Innovation in Retail Space

Feili Yundi, a sales center designed by Puhui Design, redefines the traditional concept of sales spaces. Inspired by the infinite possibilities of life, the design uses abstract elements to express a future full of potential and longing. The project, located in Taicang, Jiangsu, China, was completed in July 2019 and has been recognized with the prestigious Golden A' Interior Space, Retail and Exhibition Design Award in 2020.

The unique strength of this design lies in its utilization of a large-span modern structure and an endless loop of arcs. These elements blur the floor relations visually, enhancing the space layering and creating memorable points within the space. The coherent shape forms the core of the space, integrating spatial experience and functional demands to create a unique and high-quality environment.

The materials used in the project, primarily art paint and colored terrazzo, were chosen for their compatibility with the curved surface shape and their contribution to the artistic and spatial atmosphere. The design team, consisting of Feng Weimo, Huang Hua, Guo Huiping, Cui Shuhuan, Yu Qiuyuan, Wu Meng, Wang Hao, Peng Yuqiao, Yin Zhichao, and Li Cui, worked diligently to bring this vision to life.

The design offers an immersive environmentalism experience. Through the careful placement of art installations and the use of materials and colors, the designers have created a space that is not only functional but also aesthetically pleasing. This project is a testament to Puhui Design's commitment to green and environmental protection, as the space's function was changed without any demolition.

One of the main challenges faced during the design process was how to break through the traditional sales space within the limited space available. The designers also had to manage the relationship between the height and void structure. By taking advantage of long-span structures, they were able to blur the connection of floors, achieving the desired effect to a certain extent. The main challenge in construction lay in the production of shaped metal. Through continuous on-site research and development, a new construction process was determined, resulting in the current effect.

Feili Yundi is more than just a sales center. It represents a new way of thinking about retail spaces, one that prioritizes aesthetic meaning and living philosophy. It symbolizes the infinite change and infinite hope in life, offering visitors an experience that goes beyond the ordinary. This innovative design approach has earned Puhui Design the Golden A' Design Award, a testament to their creativity and commitment to excellence.


Project Details and Credits

Project Designers: Puhui Design
Image Credits: Puhui Design
Project Team Members: Interior design team: Feng Weimo,Huang Hua,Guo Huiping,Cui Shuhuan,Yu Qiuyuan,Wu Meng,Wang Hao Soft decoration team: Peng Yuqiao, Yin Zhichao, Li Cui
Project Name: Feili Yundi
Project Client: Puhui Design


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