Occasional Motto: A Modern and Stylish Visual Identity

Creating a Unique Branding Experience

The visual identity of Occasional Motto goes beyond just a logo. It encompasses a series of accompanying elements, such as icons, seals, and illustrations, that play a key role in the brand collaterals. The result is a warm, clean, and modern touch that sets Occasional Motto apart from other stationery brands.

One of the standout features of the design is the use of three key illustrations: hands holding pens, hands holding polaroid films, and hands surrounding notebooks. These illustrations elegantly convey the brand's most important products, notebooks, and a polaroid film album. They add an exquisite and elegant touch to the overall branding, capturing the attention of customers.

The design specifications for Occasional Motto include a dimension of 220 mm x 110 mm for the envelope that holds the invoice. The material used is surfaced enhanced white wove paper, ensuring a high-quality and luxurious feel.

Creating a brand system for a company with a long name like "Occasional Motto" presented its own challenges. The goal was to make the branding collaterals stand out and convey the brand's core value in a unique and eye-catching way. With the majority of stationery products on online merchants priced under $10, it was crucial for Occasional Motto to differentiate itself from cheap, low-quality wholesale products. By focusing on creating a memorable visual identity, Occasional Motto successfully stands apart from the competition.

The efforts put into the design of Occasional Motto have not gone unnoticed. The brand was awarded the Iron A' Design Award in 2020 for its exceptional graphics, illustration, and visual communication design. This prestigious award recognizes the brand's well-designed, practical, and innovative creations that meet professional and industrial requirements, contributing to a better world.

Occasional Motto's visual identity captures the essence of treasured memories and offers a unique and stylish experience for stationery enthusiasts. With its modern design and attention to detail, Occasional Motto stands as a testament to the power of thoughtful branding in the world of lifestyle products.