Empowering Mothers: The "Malamadrear" Campaign

Guillermo Yborra's Innovative Poster Campaign Celebrates Unstoppable Women

The "Malamadrear" campaign, a unique initiative by Guillermo Yborra, is a striking example of design used as a tool for social change. The campaign, which translates to "bad mum behaviour", challenges societal norms and encourages mothers to enjoy life without compromise. It is a bold statement that resonates with the modern woman, who juggles multiple roles and responsibilities.

Yborra's campaign is not just a series of posters, but a powerful social movement. In collaboration with FOX Life and 'El club de las Malas Madres', the campaign seeks to empower the role of mothers in society. It is a robust alliance that aims to raise awareness and appreciation for the unstoppable women who are reshaping the world.

What sets this campaign apart is its innovative concept and the powerful message it conveys. Yborra's design is not just visually appealing, but also thought-provoking. It challenges the viewer to reconsider their perception of motherhood and to acknowledge the strength and resilience of women.

The campaign's success is reflected in the accolades it has received. It was awarded Silver in A' Graphics, Illustration and Visual Communication Design Award in 2019. This prestigious award is given to designs that demonstrate outstanding expertise, innovation, and artistic skill. It is a testament to Yborra's creativity and his commitment to using design as a medium for social change.

Contributing to the campaign's success were Creative Director & Lead Design Jaime Sainz, Designer Joseba Elorza, and Production by Guillermo Yborra. Their collective efforts resulted in a campaign that is not just aesthetically pleasing, but also impactful and inspiring.

In conclusion, the "Malamadrear" campaign is a shining example of how design can be used to challenge societal norms and inspire change. It is a celebration of motherhood and womanhood, and a call to action for society to appreciate and support the unstoppable women who are reshaping the world.