Shenwu Jinmao Palac: An Exemplary Apartment Design by Joy Chou

A Unique Blend of Nostalgia and Modernity

Inspired by the beauty of family and the emotions derived from everyday life, Joy Chou's Shenwu Jinmao Palac design offers a fresh perspective on apartment living. With its perfect proportions, thoughtful use of space, and attention to detail, this exemplary apartment design creates a harmonious and nostalgic atmosphere.

Chou's design philosophy revolves around the idea that family provides a sense of comfort and emotional connection. By infusing this sentiment into the design, Shenwu Jinmao Palac becomes a space that evokes profound sensations and cherished memories. The careful selection of materials, furniture, fabrics, and lighting creates a customized and exceptional living experience.

One of the standout features of this design is the division of space based on movement, proportion, and vision. The living room's back wall, for example, is divided and decomposed in a unique 4:2:3 proportion, breaking away from traditional linear approaches. This unconventional treatment of the wall adds visual interest and elevates the overall aesthetic of the space.

The design team also paid meticulous attention to the public-area facade, using a 1:4 division proportion to extend from the living room to the dining room. This horizontal extension creates a seamless spatial flow and enhances the sense of connection between different areas of the apartment.

Chou's design approach extends beyond aesthetics. The Shenwu Jinmao Palac design embodies a sense of tranquility and beauty, elevating the quality of life for its inhabitants. The integration of art and culture throughout the space infuses elegance and luxury into every corner, creating a calm and romantic ambiance.

Despite its simplicity and neatness, the design is intriguing and full of artistic ideas. The exceptional style reveals a rational order form, showcasing a visual aesthetic that captivates and inspires. The meticulous exploration of new concepts and possibilities during the design process has resulted in a space that is both visually stunning and functionally efficient.

The Shenwu Jinmao Palac model house is located in Jinan, and the project was completed between May and December 2019. Throughout the design process, the team overcame various challenges, such as achieving a spacious and generous layout that harmonizes with the surrounding environment. The result is a design that not only meets the needs of modern living but also creates a sense of harmony and resonance.

Recognized for its outstanding creativity and ingenuity, the Shenwu Jinmao Palac design was awarded the Bronze A' Design Award in the Interior Space, Retail, and Exhibition Design category in 2020. This prestigious accolade celebrates designs that embody resourcefulness, technical excellence, and a commitment to improving the quality of life.

Joy Chou's Shenwu Jinmao Palac design is a testament to the power of art and design to create spaces that evoke emotions, memories, and a sense of belonging. By combining nostalgia with modernity, this exemplary apartment design offers a unique and captivating living experience.


Project Details and Credits

Project Designers: CHOU, YEN-JU
Image Credits: CHOU, YEN-JU
Project Team Members: CHOU, YEN-JU
Project Name: Sense of Proportion
Project Client: CHOU, YEN-JU


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