The S7 Sonic Electric Toothbrush stands out due to its 4D elastic brush head, a pioneering feature in the industry. The brush head can bend elastically, allowing it to reach every corner of the mouth and clean teeth thoroughly without causing damage to sensitive gums. This design feature was inspired by the flexibility of octopus tentacles, demonstrating the creative approach of the design team in addressing oral care challenges.
Another unique feature of the S7 is the application of the stepless acceleration principle of racing cars. This principle allows users to adjust the power of the toothbrush to meet various oral cleaning requirements. It's a significant departure from traditional electric toothbrushes, which often have rigid, unchangeable power settings.
The design team, comprised of Zhou Ying, Li Rui, and Liu Ying Xi, faced significant challenges in creating the S7. One of the main obstacles was designing a product that caters to the sensitive oral cavity of Chinese users, as over 80% of them have developed periodontal diseases. The team overcame this challenge by equipping the product with pressure sensing technology. If a user's brushing force exceeds the threshold, the toothbrush automatically reduces the frequency, thereby minimizing damage to the gums.
The S7's design is not just about functionality; it also focuses on aesthetics. The simple and pure geometry matched with a glass panel integrates the interactive interface as one, realizing the perfect unity of function and form. This attention to detail and design excellence contributed to the S7 winning the Platinum A' Design Award in 2020, an accolade that recognizes world-class, exceptional, and highly innovative designs.
Dr.Bei's S7 Sonic Electric Toothbrush is a testament to the power of innovative design and technology in improving everyday products. By taking inspiration from unlikely sources and applying advanced technology, the design team has created a product that not only meets the oral care needs of users but also offers a visually pleasing design. This combination of form and function is what sets the S7 apart in the market.
Project Designers: DR.BEI
Image Credits: DR.BEI
Project Team Members: Zhou Ying
Li Rui
Liu Ying Xi
Project Name: Dr.Bei S7
Project Client: DR.BEI