Daikure Brand Identity

Poster Design Reflecting Japanese Craftsmanship

For the past 60 years, Daikure has upheld the tradition of Japanese craftsmanship, creating handmade machinery products that are considered works of art. The brand's commitment to detail and innovation has solidified its position as a global leader in the industry.

The Daikure Brand Identity posters capture the essence of Japanese culture and heritage, showcasing the brand's attitude towards craftsmanship, innovation, and superb performance. The posters feature striking visuals that highlight the brand's amazing welding technique and dedication to excellence.

The design process involved conducting in-depth interviews with Daikure employees and clients in Japan, allowing the design team at JBBC Branding Consultancy to understand the brand's values and vision. The posters were created to reflect the brand's professionalism, attention to detail, and commitment to craftsmanship.

The posters portray real Daikure employees as models, capturing their clear and steadfast eyes that symbolize focus and craftsmanship. The models' posture represents the breakthrough and boldness inherent in their profession. Additionally, the facial expressions convey the experience and trustworthiness associated with the brand's heritage.

The contrast of light and dark blue in the posters aligns with Daikure's brand values, emphasizing professionalism, attention to detail, and craftsmanship. The overall design exudes a strong and solid energy, reflecting the brand's commitment to excellence.

The Daikure Brand Identity posters have become an integral part of the brand's visual identity, showcasing the company's heritage and dedication to craftsmanship. They have received recognition for their outstanding design, winning the Bronze A' Design Award in the Advertising, Marketing, and Communication Design category in 2020. This prestigious award acknowledges the creativity and resourcefulness demonstrated in the design, as well as its contribution to improving the quality of life.

Image Credits: Jblossom Branding Consultancy Co., Ltd

Intellectual Property Notice: Copyrights belong to Jblossom Branding Consultancy Co., Ltd., 2019