Xixia King: A Unique Wine Label Inspired by Xixia Rock PaintingBringing Ancient Art to Modern Design
Xixia King, designed by ZhanQiang Yang, is a high-quality red wine that draws inspiration from the rich cultural heritage of the Xixia period. With its irregular label made from natural cork, this design stands out from traditional wine labels, creating a primitive and stable aesthetic. The use of Xixia rock painting as the main form of expression adds a deep cultural background to the design, highlighting the social style and spirit of the Xixia period.
The Xixia King wine label showcases the artistry of Xixia rock painting, a popular art form during the Xixia period (1038—1227). By incorporating these ancient paintings, the designer aims to bring this unique art to the world through a modern product. The label's irregular shape and texture, made from natural cork, provide a refreshing departure from conventional materials, adding a sense of authenticity and stability to the design.
One of the standout features of Xixia King is its ability to combine two wine labels to form a map of ancient Xixia. This innovative approach not only adds an interactive element to the design but also pays homage to the historical significance of the Xixia civilization. The label dimensions of 70mm*145mm and 210mm*297mm ensure that the artwork is showcased prominently, capturing the attention of wine enthusiasts and art lovers alike.
The realization technology behind Xixia King involves the use of irregular labels and bronzing techniques. The label's irregular shape is a deliberate choice to reflect the organic nature of Xixia rock paintings, while the bronzing adds a touch of elegance and sophistication. The materials used, such as cork paper, further enhance the design's connection to nature and its unique visual appeal.
Xixia King has received recognition for its outstanding design. In 2020, it was awarded the Bronze A' Design Award in the Packaging Design category. This prestigious award acknowledges designs that demonstrate creativity, resourcefulness, and technical excellence. Xixia King's incorporation of Xixia rock painting, along with its innovative label design, showcases the designer's ability to merge ancient art with modern aesthetics, making it a deserving recipient of this accolade.
Xixia King is not just a wine label; it is a testament to the enduring beauty of ancient art and the power of design to bridge the gap between past and present. By bringing Xixia rock painting to the forefront of contemporary design, ZhanQiang Yang has created a visual masterpiece that captivates and inspires.
Project Details and Credits
Project Designers: ZhanQiang Yang
Image Credits: ZhanQiang Yang
Project Team Members: designer：ZhanQiang Yang
Project Name: Xixia King
Project Client: ZhanQiang Yang