Town Longquan Tower Liquor

Packaging Design by Jin Tao He

The Town Longquan Tower Liquor is a unique packaging design created by Jin Tao He. Inspired by the ancient towers in China, the design combines the shape of a tower with the concept of wine. The bottle-shaped wine is stacked to form a tower, symbolizing the Chinese saying "no three without a feast," which means that drinking wine is more enjoyable when shared with friends. The design also features a person sitting in meditation on top of a bottle lid, representing the idea that wine can be more than just a drink for pleasure, but also a catalyst for introspection.

The project started in Shantou, Guangdong Province in June 2019 and was completed in August 2019. The goal of the design was to create a high-end packaging solution for small bottles of wine, targeting the discerning consumer market. By incorporating the tower concept and the symbolism of friendship and introspection, the Town Longquan Tower Liquor stands out as a unique and sophisticated choice for wine enthusiasts.

Designer Jin Tao He faced several challenges during the creative process, particularly in finding a way to display the stacked wine bottles in a visually appealing manner. After numerous simulations, the decision was made to add a bottom bracket to enhance the design's aesthetics and allow for the bottles to be stacked into the shape of a tower.

The Town Longquan Tower Liquor design was awarded the Bronze A' Design Award in the Limited Edition and Custom Design category in 2021. This prestigious award recognizes designs that demonstrate exceptional creativity and resourcefulness, incorporating best practices in art, science, design, and technology. The design's technical and creative skills contribute to improving the quality of life and making the world a better place.

With its unique concept, elegant aesthetics, and thoughtful symbolism, the Town Longquan Tower Liquor packaging design by Jin Tao He offers a sophisticated and meaningful way to enjoy and appreciate wine.