Inside Muses: A Unique Journey into Art and Design

Golden A' Design Award Winner Toby Ng Design's Innovative Publication

The inspiration behind Inside Muses stems from the concept of storytelling. Each narrative is brought to life through vivid illustrations and photography, capturing the marvels of K11 MUSEA. The cover design, featuring circle graphics, symbolizes the four muses – Architecture, Furniture, Nature, and Art – that form the backbone of this unique retail concept.

What sets Inside Muses apart is its unconventional book format, designed to lead readers on an adventure, offering new perspectives at every turn. This design reflects the spirit of discovery, a core value of K11 MUSEA, a retail and dining space known for its advocacy of contemporary art and design.

Inside Muses is not just a book, but a work of art in itself. The regular edition is assembled with hand-sewn binding, while the executive hardcover edition is encased in a premium clear acrylic box, reminiscent of vitrines displaying objects d’art. This exquisite craftsmanship depicts the fine quality of the publication, adding to its unique properties.

Inside Muses has been recognized for its innovative design and has been awarded the prestigious Golden A' Print and Published Media Design Award in 2021. This award is granted to creations that reflect the designer's prodigy and wisdom, embodying extraordinary excellence and significantly impacting the world with their desirable characteristics.

In conclusion, Inside Muses by Toby Ng Design is more than a publication. It is an adventure into the realms of art, architecture, nature, and furniture, offering readers a unique, explorative, and engaging experience. Its innovative design and exquisite craftsmanship make it a deserving winner of the Golden A' Design Award.