WWF Calendar: A Unique Blend of Tradition and Innovation

Bringing Chinese Ink and Calligraphy to Life

The design of the WWF Calendar is a testament to the designers' commitment to preserving traditional Chinese art forms. Nan Zhou, the art director, used Chinese dye ink technique to create a calendar that brings the viewer unexpectedly in and out of reality. The special feature of the calendar is the faint color of hieroglyphs, which adds a touch of magic and yin and yang symbolism to the design.

What sets this calendar apart is its ability to evoke a sense of tranquility and relaxation. The use of traditional Chinese ink and calligraphy techniques creates a serene and natural feeling. The calendar not only serves as a practical tool for organizing one's schedule but also as a piece of art that brings beauty and harmony to any space.

The acceptance of this unique calendar design by WWF was unexpected, as minimal explanations and comments were given for the design features. However, it is clear that the calendar's ability to capture the essence of Chinese culture and its connection to nature resonated with the organization's mission.

The WWF Calendar is not just a design; it is a realization of traditional Chinese artistry. The calendar is made using ink and calligraphy, following the traditional Chinese way of creating art. The use of Chinese dye ink technique adds depth and dimension to the design, bringing the viewer on a journey of unexpected beauty and tranquility.

Measuring 160*215mm in height and with a thickness of 12mm, the calendar is compact and easy to carry. Its size makes it perfect for both personal and professional use, allowing individuals to stay organized while appreciating the beauty of Chinese art and culture.

The WWF Calendar is not just a decorative piece; it is an interactive tool that combines functionality with aesthetics. It contains reminders of the twenty-four solar terms, important environmental protection days, and the most important action records of the volunteers. This makes the calendar not only practical but also a source of inspiration for individuals who are passionate about environmental conservation.

The project started in November 2016 and was completed in December 2016. The new calendar was introduced by WWF in January 2017 and was used throughout the year. The calendar's design was carefully researched and developed to align with the theme of WWF's 36th anniversary, which focused on unity in China.

The WWF Calendar has received recognition for its outstanding design. It was awarded the Bronze A' Design Award in the Print and Published Media Design category in 2018. This prestigious award acknowledges designs that demonstrate creativity, resourcefulness, and a commitment to improving quality of life.

The WWF Calendar, with its unique blend of tradition and innovation, is a testament to the power of design to inspire and evoke emotions. By incorporating traditional Chinese techniques and symbolism, Nan Zhou and Shubin Zhang have created a calendar that not only helps individuals stay organized but also brings a sense of tranquility and harmony to their lives.