ReAim: Revolutionizing User Engagement with Push Notifications

Designed by Miodrag Karalejic, ReAim is a Silver A' Design Award Winner

ReAim is designed with a clear goal: to allow anyone to publish a campaign, add creatives, and start sending push messages within minutes after signing up. The platform is user-friendly, with a familiar and intuitive interface for those who have used any kind of campaign manager in the past. The process is logical and understandable, making it a breeze for users to navigate.

What sets ReAim apart from other platforms are its unique features. It offers standard targeting features like country, customer age, OS, browser type, and more. However, the platform goes beyond these basics. It recognizes that users who subscribe for push notifications are already a very targeted group. Therefore, it offers advanced features like User Targeting, Audience Segmentation, Retargeting, Sequence Triggers, A/B/n testing, Conversion tracking, reporting & analytics, Personalization, and API integration.

The design of ReAim, including the logo and branding material, was created in Sketch, with the app prototype developed in the Invision app. It is intended for use on desktop computers through a web browser and is fully responsive to desktop devices. The design was done on a 1600 wide canvas, showcasing the team's meticulous attention to detail.

The design process was not without its challenges. As one of the forerunners in the push notification field, the team did not have many resources to refer to. Many existing platforms were poorly designed and not user-friendly. However, the team overcame these hurdles by conducting extensive research on similar platforms and relevant examples that could enhance user experience. Platforms like Awwwards, Behance, Dribbble, UXArchive, Invision, and more were instrumental in their research process.

ReAim's innovative design and functionality have not gone unnoticed. The platform was awarded Silver in A' Interface, Interaction and User Experience Design Award in 2021. This prestigious award is given to top-of-the-line, creative, and professionally remarkable designs that demonstrate outstanding expertise and innovation. ReAim's award-winning design is a testament to its strong technical characteristics, splendid artistic skill, and remarkable level of excellence.

In conclusion, ReAim is a groundbreaking platform that is set to revolutionize the way businesses engage with their users. With its intuitive interface, advanced targeting features, and award-winning design, it offers an easy and effective way for businesses to re-engage and reach their audience, even when they are not on their website. Its success serves as an inspiration for future innovations in the field of user engagement and push notification services.