DA17 Conductor: Redefining Urban Mobility with Style

Dash's Award-Winning Bag Design Marries Functionality and Aesthetics

The DA17 Conductor is not just a bag, it's a statement of lifestyle. Drawing inspiration from the compact form factor of a conductor's bag, Dash has created a design that offers mobility and utility in confined spaces. The bag is designed for active city dwellers who value both style and practicality. Its minimalistic design and broader use function make it a perfect accessory for the modern urbanite.

What sets the DA17 Conductor apart from other bags is its unique properties. It is a casual, compact crossbody bag designed to replace both wallets and traditional handbags. Its compact size allows for better movement freedom for more active activities such as walking and bicycling. It features a secure, self-closing magnetic enclosure that can be opened with just one finger. The slim, adjustable leather strap has been designed for comfort and portability, without distracting from the user's overall outfit.

The DA17 Conductor is a testament to the perfect blend of traditional craftsmanship and modern technology. The bag uses traditional leather craft combined with modern cutting and sewing machinery for its production. However, its unique formed curve and edge finishing relies heavily on the expertise of skilled artisans to achieve a refined and consistent result.

The design of the DA17 Conductor is a result of extensive research and careful observation of specific user lifestyles. By studying the lifestyle of a select group of users, Dash was able to understand their needs and design a bag that caters to their active and mobile lifestyle. The end form factor was directly derived from users' requirement for a bag that can better cater for their more mobile and active movement as well as the items they require to carry with them.

The DA17 Conductor has overcome several design challenges to offer a product that is not only aesthetically pleasing but also practical in real-life use. The bag enclosure offers unique both design and technical challenges. The curve had to be carefully refined to create a pleasing curve as well as retaining as much internal capacity as possible when closed. The designer paid extra attention in minimizing the size and position of the gap, ensuring items in the bag will remain secure.

The DA17 Conductor's unique design and functionality have not gone unnoticed. It was awarded Silver in A' Fashion and Travel Accessories Design Award in 2021. This prestigious award is given to top-of-the-line, creative, and professionally remarkable designs that illustrate outstanding expertise and innovation. The DA17 Conductor is indeed a remarkable design that showcases a level of excellence and introduces positive feelings, amazement, and wonder.