The Devil's Keep: A Luxurious Whiskey Experience

Designed by Tiago Russo, this ultra-rare Irish whiskey offers an immersive tasting journey

Unveiling the Devil's Keep, a unique single malt Irish whiskey, designed by Tiago Russo. This luxurious experience box, crafted with meticulous attention to detail, redefines the whiskey tasting journey, offering a sublime and unparalleled experience. The Devil's Keep is not just a whiskey, it's a moment in time, a masterpiece that embodies the age-old secrets of Ireland's whiskey masters, re-imagined by a new breed of craftsmen.

The Devil's Keep Experience Box is an embodiment of luxury and sophistication. Crafted with a dark stained oak finish and brass detailing, the box exudes a minimalist yet striking visual appeal. The box is secured with an ancient Japanese lock, the key to which is stored at the back. Upon unlocking, one is immersed in a world of dark burgundy leather walls holding the tasting accessories, crucial to experiencing the Devil's in full.

The box houses bespoke glasses, a custom numbered whiskey certificate, and a rich booklet that tells the entirety of The Devil's Keep story. The center stage is reserved for the whiskey vessel. Behind the bottle, one finds bespoke accessories specifically designed for this product, including a gold pipette, obsidian whiskey stones, a water carafe from the same Antrim source, a measure of the barley used to make the whiskey, and The Angel's Share, an atomizer encapsulated in a bespoke vessel and natural wooden lid.

Drinking this rare whiskey is an experience in itself. A fine mist of the angels' share scents the air like cologne, with aged oak and vanilla, transporting one to The Devil’s Keep’s birthplace. The whiskey is poured decadently, with the sound of obsidian on glass. A taste of barley celebrates the earth, and a few drops of purest water using the golden pipette release intoxicating flavors.

The Devil's Keep was developed over a year, with every single detail of both accessories and the whiskey maturation itself reaching the ultimate level of quality. The design combines all senses into an intuitive experience, not just to taste, but to truly feel all the passion and dedication put into creating this ultra-rare, luxurious, collectible whiskey.

This design is a winner of the prestigious Golden A' Packaging Design Award in 2021, granted to marvelous, outstanding, and trendsetting creations that reflect the designer's prodigy and wisdom. The Devil's Keep is a testament to the power of design in elevating a product and creating an immersive experience that reaches all of its user’s senses.


Project Details and Credits

Project Designers: Tiago Russo
Image Credits: Tiago Russo
Project Team Members: Tiago Russo
Project Name: The Devil's Keep
Project Client: Tiago Russo


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