Beltur Go: Innovative Packaging for On-the-Go Meals

A Solution for Enjoying Meals in Urban Green Areas

The Beltur Go packaging, designed by Musa Celik and his team, is a game-changer for those looking to enjoy a quick meal in urban green areas. The innovative design allows users to hold their food and drink together with one hand, freeing up the other hand for consumption. This eliminates the need for tables and chairs, making it convenient for people on the move or sitting on a bench.

One of the unique features of the Beltur Go packaging is the integration of the food box and drink cup. The food box can be securely placed on top of the drink cup, and the straw can go through the box, allowing for easy access to both food and drink. Additionally, the box has small folded areas that can be opened to hold sauces, ensuring a mess-free dining experience. The design also includes a pack that can be used as a tray to hold coffee, water, and cookies, further enhancing the convenience factor.

Compared to traditional packaging, the Beltur Go design offers several advantages. It simplifies the consumption process while on the move, allowing individuals to enjoy their meals without the need for a table or additional utensils. The packaging is made from 350 grams of American Bristol paper using offset printing, providing a sturdy and eco-friendly alternative to plastic. By opting for paper packaging, the design aims to reduce plastic waste and promote sustainability.

During the design process, the team faced the challenge of ensuring convenience in storage and transportation. To address this, all designs were packed flatly, making it easier for sellers to handle and open the packages. This attention to detail reflects the team's commitment to both functionality and practicality.

The Beltur Go packaging not only enhances the dining experience in urban green areas but also provides a more effective branding area for Beltur. The design offers a unique opportunity for the company to showcase its commitment to innovation and customer satisfaction.

The project, which took place between June 2020 and August 2020 in Istanbul, was driven by the team's observation of the need for suitable areas to sit and eat in parks. The design also caters to the fast-paced lifestyle of Istanbul, where individuals often have limited time for breaks during work hours. By enabling consumers to have a meal while on the go, the Beltur Go packaging meets the demands of modern urban living.

The Beltur Go packaging, with its practicality, convenience, and eco-friendly approach, has been recognized for its excellence. It was awarded the Iron A' Design Award in the Packaging Design category in 2021. This prestigious award acknowledges designs that are well-designed, practical, and innovative, meeting professional and industrial requirements. The Beltur Go packaging stands out for its integration of industry best practices and competent technical characteristics, contributing to a better world.