Lezai Dental Clinic: A Joyful and Professional Brand Identity

Creating a Unique Logo and Brand Identity

The logo of Lezai Dental Clinic is a visual symbol that combines positive and negative shapes. The positive shape is formed by simple long and short straight lines, along with a circle, to outline a safe and joyful scene where adults and children hug and hold hands in a circle. The negative shape in the middle takes the form of a tooth, representing the brand concept of joy in the teeth. This inversion technique of graphic design creates a visually striking logo that stands out from other dental clinics in the market.

To ensure consistency across different media, the logo and visual system were designed in vector format, making them suitable for various sizes of digital and printed media. The design team also provided PMS color codes for printed and digital media, as well as RAL equivalents for the interior clinic space. This comprehensive approach to design specifications helps prevent any mis-production of items and ensures a cohesive brand identity.

Extensive research was conducted prior to the design process, focusing on the logos, visual identities, and graphic designs of other dental clinics. The research revealed a lack of brand uniqueness and homogeneity in the industry. In response, the design team developed a brand strategy centered around the concept of "Happy First, Warm Treatment." This strategy aims to provide consumers with a clear understanding of the service characteristics and harmonious interactions conveyed by the brand.

One of the main challenges faced during the design process was finding a design language that could effectively express the attributes of the dental clinics industry while also interpreting the brand's unique connotation. By incorporating the inversion technique and combining positive and negative shapes, the design team successfully created a logo that captures the core values and philosophy of Lezai Dental Clinic.

The logo and brand identity of Lezai Dental Clinic have been recognized for their creativity and ingenuity. The design was awarded the Bronze A' Design Award in the Graphics, Illustration, and Visual Communication Design category in 2021. This prestigious award acknowledges designs that incorporate best practices in art, science, design, and technology, contributing to improvements in quality of life.

With its joyful and professional brand identity, Lezai Dental Clinic stands out in the dental clinics industry, offering a unique and welcoming experience for women and children.