Evervess Soda Water: Redefining Refreshment with Minimalist Packaging

A Legacy Brand Embraces Modernity

Evervess Soda Water, a legacy brand with nearly 80 years of heritage, has undergone a visual identity modernization in preparation for its unified launch in China. Recognizing the nuances of this very important market, PepsiCo Design & Innovation aimed to capture the attention of Chinese consumers who are increasingly drawn to the bright, carbonated sodas and tonics that Evervess represents. Whether mixed in cocktails or enjoyed on their own for some fizzy refreshment, Evervess Soda Water offers a range of options that cater to the evolving tastes of Chinese consumers.

The minimalist packaging of Evervess Soda Water sets it apart from other beverage brands in the market. By shedding the heavy and indulgent visual cues of the past, the new design embraces a clean and contemporary aesthetic. The black and teal graphic element, inspired by a fountain, not only adds a touch of elegance but also serves as a visual representation of the product's energy and renewal. This simple yet striking design choice effectively communicates the light and fizzy refreshment that Evervess Soda Water offers.

PepsiCo Design & Innovation's thoughtful approach to the Evervess Soda Water packaging has garnered recognition in the design industry. The design was awarded the Iron A' Design Award in 2021, a prestigious accolade that celebrates well-designed, practical, and innovative creations. The Iron A' Design Award is bestowed upon designs that meet professional and industrial requirements, integrating industry best practices and competent technical characteristics. By winning this award, the Evervess Soda Water packaging design has been acknowledged for its contribution to a better world through its fulfillment and positive impact on consumers.

With its minimalist packaging and refreshing taste, Evervess Soda Water is poised to make a splash in the Chinese market. By embracing modernity while honoring its legacy, the brand appeals to consumers seeking a light and fizzy beverage experience. Whether enjoyed on its own or mixed into creative cocktails, Evervess Soda Water offers a refreshing escape from the ordinary.