Alienergy Electrolyte Water: A Refreshing and Revitalizing Design

Revolutionizing Functional Beverages with Minimalist Aesthetics

Since the primary function of Alienergy Electrolyte Water is to refresh and hydrate, the inspiration for its visual design is water itself. The clean-cut bottle shape, semi-transparent body print material, and negative space proportion all come together to create a modern, sporty, and fresh design. The designers at Genki Forest have successfully captured the essence of water in their creation, making it visually appealing and evocative of its purpose.

What sets Alienergy Electrolyte Water apart from other designs on the market is its commitment to minimalism and purity. The brand, known for its focus on functional beverages, aims to cater to the needs of the ever-growing health-conscious population. By adopting a minimalist philosophy, the Electrolyte Water design embodies the product's concept of being healthy, pure, and revitalizing. With its sugar-free, calorie-free formula and clear water body, consumers can enjoy hydration and refreshment without any pressure or health concerns.

The realization of the Alienergy Electrolyte Water design incorporates sustainable practices. The label is made from OPS, a sustainable substitute for PVC. This material can be recycled for further use or burned for fuel without emitting any toxic gases, ensuring minimal environmental impact.

The technical specifications of Alienergy Electrolyte Water are as follows: Width 65mm x Depth 65mm x Height 185mm. These dimensions were carefully chosen to provide a sleek and ergonomic design that is easy to hold and carry.

The design team behind Alienergy Electrolyte Water consists of talented individuals who contributed their expertise to bring this innovative product to life. Creative Direction was led by Renkun Zhang, while Gang Wang was responsible for the logo type design. Jiaqi Liu, Xiaolan Xiao, and Rui Yang played crucial roles in logo mark design and packaging design. Rui Yang also handled the prepress stage, ensuring the final product met the highest standards of quality.

Alienergy Electrolyte Water offers a unique interaction with consumers. Unlike many functional beverages on the market that rely on artificial food colorings for visual appeal, Alienergy proudly maintains a clear color with zero food coloring. This transparency builds trust among health-conscious customers and provides a refreshing and fruitful hydration experience without the added pressure of sugar or calories.

The design project for Alienergy Electrolyte Water began in June 2020 and was completed in November 2020. The design was conceptualized and developed in Beijing, China, while the production took place in Shanghai, China.

Extensive research underlies the creation of Alienergy Electrolyte Water. The design team conducted surveys both online and offline to gauge the importance of sugar-free options and the preferences for aesthetics in packaging design. This research allowed the team to ground their design choices in real-world analysis and ensure their product and packaging design aligned with market demands.

Overcoming creative, technical, and research challenges was an integral part of the design process for Alienergy Electrolyte Water. The label design, with its minimalistic approach and negative space, required careful consideration of the packaging material to convey the intended design philosophy. The collaboration between the designer and the factory resulted in fine-tuning the oil percentage of the colors used in printing, ultimately achieving the desired semi-transparent effect that showcases the ultra-hydrating and water-like features of the electrolyte water.

Alienergy Electrolyte Water is a testament to the power of design in conveying product concepts and values. With its clean, pure, and reviving design, this functional beverage stands out in the market. It offers consumers a refreshing and healthy option for hydration, free from unnecessary additives and calories.

It is worth noting that Alienergy Electrolyte Water has been recognized for its exceptional design. It was awarded the Bronze A' Design Award in the Packaging Design category in 2021. This prestigious accolade is bestowed upon designs that exhibit outstanding creativity, technical skill, and resourcefulness, contributing to improvements in quality of life and making the world a better place.