Yanjing White Beer: A Fusion of Culture and Innovation

A Unique Liquor Package Inspired by Tradition and Modernity

The Yanjing White Beer package features a shield-like design that perfectly complements the recognizable slogan and emphasizes the words "White Beer." This design choice not only enhances the visual appeal but also highlights the purity and quality of the beer. The incorporation of Chinese and German cultural elements, such as malt, hops, and the German football team, adds a touch of uniqueness and respect for the original place of white beer.

What sets Yanjing White Beer apart from others is its integration of Chinese and German alcohol and sports culture. The design elements are based on the uniform of the German football team, symbolizing the fusion of eastern and western cultures. The use of malt and hops further emphasizes the respect for the origins of white beer. This innovative approach not only spreads the concept of white beer but also makes the package easily recognizable.

The realization of the Yanjing White Beer package utilizes recyclable aluminum material for canned beer and recyclable glass for bottled beer. This choice not only contributes to sustainability but also presents the pure ingredients of beer-making, allowing customers to taste the special and abundant flavors of the beer. The integrated bottle design saves material costs while providing a perfect drinking experience.

The can of Yanjing White Beer is designed to fit comfortably in the palm of most customers, ensuring a secure grip and preventing slipping. The tapered design of the bottled beer allows customers to grasp it properly at any height. Additionally, the pull ring design on the cap enables customers to easily open the bottle without an opener, making it convenient for enjoyment anytime, anywhere.

The Yanjing White Beer project started in Beijing in September 2020 and was put on sale in November 2020. Extensive research was conducted to understand the preferences of alcohol consumers, who seek high-end, individual, and high-quality products. The traditional white beer market lacked appeal to Chinese customers, as it emphasized foreign backgrounds and European and American culture. The new package design of Yanjing White Beer introduces Chinese characteristics, showcasing the confidence of Yanjing Beer in Chinese culture.

The design of Yanjing White Beer faced several challenges, including the need to improve market awareness and overcome the perception that white beer is a minor category. Through innovation in fermentation, materials, and craftsmanship, this design guides the trend of healthy liquor-drinking, breaks the market situation of white beer, refreshes traditional perceptions, and builds a strong brand image through the logo and original package.

The packaging design of Yanjing White Beer is a visual representation of the Chinese and German alcohol and sports culture, leaving a striking impression on consumers. The combination of the colors of the German soccer team uniform and the images of malt and hops pays homage to Germany, the birthplace of white beer. The shield-shaped logo highlights the text "White Beer" while maintaining a visual balance.

The conical shape of the bottle ensures a comfortable grip for users with various hand shapes. It can be held securely at any part of the bottle without slipping. This ergonomic design enhances the overall drinking experience and adds to the appeal of Yanjing White Beer.

The exceptional design of Yanjing White Beer has been recognized with the Bronze A' Design Award in the Packaging Design category in 2021. This prestigious award acknowledges designs that demonstrate outstanding creativity, resourcefulness, and technical skills. The Yanjing White Beer package exemplifies the integration of art, science, design, and technology, contributing to improvements in quality of life and making the world a better place.