Heheqingtian: A Unique Tea Brand Identity

Tea Brand Identity with a Twist

Heheqingtian is not just a tea brand; it is a rebirth of a private Japanese-style dwelling that aims to promote tea living and cultural experiences. This unique brand combines various fields to explore the beauty of tea from different dimensions and build a culture hall of tea for the world.

The design of Heheqingtian stands out with its wooden, tenon-and-mortise structure, which eliminates the need for glue and promotes environmental friendliness. The tea box material is made of wood, implementing the concept of green design and sustainability.

The specifications of the design include a wooden box measuring 140mm x 140mm x 40mm and paper measuring 210mm x 297mm x 130mm. These dimensions ensure that the tea brand identity is compact and easy to handle.

Heheqingtian's branding and package design reflect traditional culture and Asian design aesthetics. The Chinese character HE, integrated into the identity image, conveys the spirit of serving tea and the concept of assembling together. The overall planning concept focuses on simplicity and leisurely tea tasting.

The project, which started in September 2017 and concluded in March 2019, was carried out in Taiwan. Throughout the design process, the team faced challenges in creating the tenon-and-mortise structure for the tea box. However, this structure proved to be environmentally friendly and added to the uniqueness of the design.

Heheqingtian has received recognition for its outstanding design. It was awarded the Bronze A' Design Award in the Graphics, Illustration, and Visual Communication Design category in 2021. This prestigious award acknowledges designs that demonstrate creativity, resourcefulness, and technical skills, contributing to improvements in quality of life.

Heheqingtian, with its innovative approach to tea branding and its commitment to sustainability, is a testament to the power of design in creating unique and meaningful experiences.