Vanke City: Illuminating Vientiane Life Through Design

Revolutionizing Signage with Pure and Vibrant Concepts

Vanke City takes the core values of sharing, communication, and interaction and transforms them into a visually striking brand image. Managed by Vanke Real Estate, this project showcases the company's ability to acquire and integrate brand resources, injecting vitality into the life Museum. The design concept revolves around pixel trend elements and pure modular forms, resulting in a high recognition brand value image system for Vanke City.

The guide design panel, made of ultra white tempered glass, is a testament to the purity and minimalism of the design. It seamlessly integrates with the surrounding landscape, ensuring that the information it provides does not disrupt the visual harmony. Under sunlight, the white information text and the background merge, creating a subtle yet effective wayfinding system that blends seamlessly with the environment.

Measuring 600mm in width, 10mm in depth, and 2200mm in height, the guide design panel is a sleek and unobtrusive addition to the urban landscape. Its minimalist design and bright colors make it instantly recognizable, enhancing the overall brand value of Vanke City.

Throughout the design process, the team faced the challenge of creating a brand value image system that would be highly recognizable. By incorporating pure modular forms and vibrant colors, they successfully crafted a visual system that captures the essence of Vanke City's core concept and interior space design.

The Vanke City project began in September 2020 and was completed in December 2020 in Yantai. The design team, led by creative director Zhou Yongan, art director Zhang qianyi, and design director Qiu Yifeng, meticulously researched and developed the innovative signage system. Their use of ultra white tempered glass as the main material showcases their commitment to creating a design that respects the purity of the surrounding environment.

Vanke City's groundbreaking signage design has garnered recognition in the industry. It was awarded the Bronze A' Design Award in 2021 for Graphics, Illustration, and Visual Communication Design. This prestigious award recognizes designs that demonstrate creativity, resourcefulness, and a commitment to improving quality of life through art, science, design, and technology.

Vanke City's design not only enhances the visual appeal of the urban landscape but also provides essential wayfinding information to visitors and residents. With its unique blend of functionality and aesthetics, this design sets a new standard for signage in urban environments, illuminating Vientiane life through innovative design.