Spectrum: A Unique Japanese Anime Illustration of Street Fashion

Bringing Together Japanese Street Fashion and Anime in a Vibrant Artwork

Today, fashion based on techwear and designs using vivid colors are global trends. Japanese street fashion and illustrations are also in that trend, but they also have their own unique characteristics. I analyzed the coincidences and differences between them and aimed to visualize them. Japanese people will find this illustration foreign. Foreigners may feel it is Japanese. This in-between state is the expression I pursued.

This work, titled "Spectrum," is a captivating illustration that beautifully combines Japanese street fashion with the distinctive style of Japanese anime. Created by the talented designer Arata Yokoyama, this artwork defies photorealism and embraces vivid colors in a flat, yet optically natural-looking manner.

The unique strength of "Spectrum" lies in its ability to capture the essence of Japanese street fashion through the lens of Japanese anime. While such motifs are popular in Japanese illustration, this artwork stands out by boldly deforming forms and using vibrant colors to create a sharp, flat, yet luminous expression. The background of the illustration represents the neon lights of Tokyo, further enhancing the overall aesthetic.

Arata Yokoyama brought "Spectrum" to life using Adobe Photoshop CC. The artwork boasts impressive technical specifications, measuring 8000 x 5678 pixels with a resolution of 400dpi in RGB color mode.

The interaction between street fashion and the neon streets of Tokyo is a central theme in "Spectrum." The artwork suggests the incredible affinity between these two elements and highlights how cool and captivating they can be when combined. In Japan, using characters and deformed, idealized visuals is more effective in proposing a fashion style to an audience than relying on photorealistic images. Additionally, incorporating elements of Western graphic design helps make the artwork more accessible and understandable to people outside of Japan, making it an effective tool for introducing Japanese culture.

"Spectrum" was created in just 10 hours on September 20, 2020, and was published on various social networking sites, including Twitter and Pixiv, on the same day. Arata Yokoyama conducted extensive research to bring this artwork to life, studying street fashion in Japan and abroad. By collecting snapshots, purchasing actual items, and even wearing them personally, Yokoyama deepened their understanding of the function and design of street fashion. The research also involved exploring various drawing techniques and finding a balance between deforming forms and colors while maintaining the cool, cute, and lively characteristics of the characters.

This remarkable illustration has garnered recognition and acclaim, receiving the Bronze A' Design Award in the Graphics, Illustration, and Visual Communication Design category in 2023. The A' Design Award is bestowed upon outstanding and creatively ingenious designs that authenticate experience and resourcefulness. "Spectrum" showcases strong technical and creative skills, contributing to quality of life improvements and making the world a better place.

With "Spectrum," Arata Yokoyama has successfully captured the essence of Japanese street fashion and anime, creating a visually stunning artwork that appeals to both Japanese and international audiences. This unique fusion of styles and the artist's dedication to conveying the beauty of street fashion make "Spectrum" a captivating piece that showcases the creativity and talent of Arata Yokoyama.

Project Details and Credits

Project Designers: Arata Yokoyama
Image Credits: #1: Illustrator NaBaBa, Private Work, 2020.
Project Team Members: Arata Yokoyama
Project Name: Spectrum
Project Client: Arata Yokoyama

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