Arc Calendar: Showcasing the Potential of YUPO Synthetic Paper

A Unique Promotional Item by Katsumi Tamura

The Arc Calendar is a three-dimensional visual object that highlights the water resistance and printability of YUPO synthetic paper, created by designer Katsumi Tamura for the Yupo Corporation.

The Arc Calendar is not your ordinary calendar. It is a promotional item that serves as a heartfelt gift, bringing joy to its recipients. Designed by Katsumi Tamura, this calendar showcases the unique qualities of YUPO synthetic paper, a product of the Yupo Corporation.

YUPO synthetic paper is an environmentally friendly material that possesses exceptional water resistance and tear resistance. Despite these qualities, it can be printed and processed just like regular paper. The Arc Calendar was specifically designed to make these qualities better known to YUPO users and potential customers.

What sets the Arc Calendar apart is its three-dimensional arc form. Made from a single sheet of YUPO synthetic paper, it is folded and assembled to create a visually stunning object. The calendar features foreground, middle distance, and background elements, creating a sense of depth and perspective. Each sheet represents a different month, allowing users to tour a variety of scenery from around the world throughout the year.

Creating the Arc Calendar required advanced printing and processing technologies. The colors are brilliantly reproduced on the YUPO synthetic paper, showcasing the material's printability. The delicate motifs and intricate details of the calendar were a challenge to reproduce, but the expertise and experience of the design team ensured a high-quality finished product.

The Arc Calendar was launched in June 2015 and has since garnered recognition for its exceptional design. It was awarded the Silver A' Design Award in the Graphics, Illustration, and Visual Communication Design category in 2015. This prestigious award recognizes designs that exhibit outstanding expertise, innovation, and artistic skill.

With the Arc Calendar, Katsumi Tamura has successfully captured the potential and attraction of YUPO synthetic paper. This unique promotional item not only serves its purpose but also brings joy and wonder to those who receive it.


Project Details and Credits

Project Designers: Katsumi Tamura
Image Credits: Photographer: Yoshikazu Yamasaki
Project Team Members: Art Director: Katsumi Tamura Designer: Takahiro Sugawara Copywriter: Toshiyuki Nagamatsu
Project Name: Arc Calendar
Project Client: Katsumi Tamura


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