Having witnessed the gradual disappearance of cultural heritages due to urbanization, Kung was inspired to design a festival space that would raise public awareness of cultural preservation. The festival features vast elevated bamboo platforms and structures, creating an urban spatial celebration that embodies the spirit of Hong Kong.
The Bamboo Craft Festival is unique in its approach to cultural preservation. It not only provides a platform for the public to experience and explore local street cultures and craftsmanship but also serves as a visual representation of these traditions. The festival's illustrations explore various aspects of the festival experience, from the spirit of craftsmanship in the construction process to the dismantling of temporary bamboo structures at the end of the festival.
The festival's design was realized through printed materials, including a printed illustration and a storybook. The illustrations were transformed into a 3D interactive space through a video, allowing viewers to immerse themselves in the vibrant festival experience.
Despite the challenges faced during the design process, such as the scale of spatial design and the composition of narrative illustration, Kung was able to overcome these obstacles through extensive research and testing. The project, which started in January 2022 and finished in June 2022, was conducted in Hong Kong.
For her efforts in preserving cultural heritage through design, Kung was awarded the Silver A' Graphics, Illustration, and Visual Communication Design Award in 2023. The award recognizes top-of-the-line, creative, and professionally remarkable designs that illustrate outstanding expertise and innovation.
In conclusion, Wing Sze Wincy Kung's Bamboo Craft Festival is a unique architectural narrative illustration that serves as a testament to the importance of preserving and revitalizing cultural practices and traditions. Through her design, Kung has successfully engaged the public in local street cultures and craftsmanship, thereby embodying the spirit of Hong Kong.
Project Designers: Wing Sze Wincy Kung
Image Credits: Wing Sze Wincy Kung
Project Team Members: Wing Sze Wincy Kung
Project Name: Bamboo Craft Festival
Project Client: Wing Sze Wincy Kung