Unto Communication Tool: Redefining Corporate Identity

Revolutionizing the Traditional Name Card and Wrapping Paper

Name cards and product wrapping have been necessary assets for individuals and brands to take on with a dash of their individuality. The team at Unto explores not only the graphics that go on but also the functional limitations. By returning the essential function of a name card, which is connecting, they suggest splitting the card into two halves, encouraging the user to keep one and share the other. This innovative design aims to increase the connections that one name card can make and the social networking scene it could offer.

The Unto Communication Tool utilizes a UV print method for translucent white on black ink, die-cut perforated lines, and UV print on the external layer of bubble wrap. The name card measures 9cm x 5.4cm, the newsprint flyer is A3 in size, and the bubble wrap is 5 ft. long x 12 in. wide x 5in, perforated every 12in. The bubble wrap features a thick layer of film with a bubble on one side and a custom print pattern on the other.

The design of the name card is unique and interactive. The information on the card is presented in a dense paragraph format, presented twice, one upside down on top of another. A perforated line subtly parts the two paragraphs, encouraging the reader to tear them apart for a more convenient read. The user is then encouraged to give out the other half of the card, fostering connections and expanding their network.

The flyer follows a traditional newsprint format, while the bubble wrap, versatile for packaging purposes, uses the patterned brand name to fill in the receiver's information. This creates a visually appealing and memorable unboxing experience.

The Unto Communication Tool project took place from July to September 2019 in Taipei. The design team was inspired by the theory of Six Degrees of Separation, which suggests that we are all connected by six or fewer acquaintances. By leveraging this concept and encouraging the sharing of name cards, Unto aims to increase the number of connections made through a single card.

The main challenge in this design was expressing the brand identity of experimental design. The team wanted to go beyond using graphics as communication and instead use design elements as a psychological medium that leads to action. They achieved this by playing with user experience and the intuition to tear along a perforated line, creating a satisfying interaction. The minimal elements used in the design allow for a distinctive brand identity without overpowering the focus on user experience.

The Unto Communication Tool redefines the purpose of name cards and wrapping paper, transforming them into powerful tools for connection and networking. By encouraging the sharing of name cards and creating a memorable unboxing experience, Unto has created a design that not only communicates brand identity but also fosters meaningful connections.

Images: Image#1: Ming Hsi Chou, creator, 2019, Image#2: Ming Hsi Chou, creator, 2019. Image#3: Ching Yi Chang, creator, 2019. Image#4: Ching Yi Chang, creator, 2019. Image #5: Ming Hsi Chou, 3D artist, 2019.

Intellectual Property Notice: © 2019 Studio Unto. All Rights Reserved.

Awards and Accolades: This Design was awarded Iron in A' Design Award in 2020. The Iron A' Design Award is given to well-designed, practical, and innovative creations that meet professional and industrial requirements. Respected for integrating industry best practices and competent technical characteristics, they provide fulfillment and positive feelings, contributing to a better world.