Revolutionizing Corporate Identity: PBB Creative Agency's Innovative Design for FHG

Blending Art and Technology: A New Dimension in Branding

The inspiration for this project was drawn from the core product line of FH Group - glass. The transparency, shapes, and layers of glass pieces that form the logo not only reflect the product properties and functionality but also depict the company's vision to generate new technology and design new products. The logo offers a three-dimensional experience, hinting at FH Group's evolution from a traditional industrial manufacturer into an innovative global company.

PBB Creative Agency designed a corporate identity using a combination of four layers of glass to form an FH. The initials come from the company’s original name, Fan Hua, which in Chinese means Glorious City. The modern flat logo creatively incorporates the initials into the design in a simple and clear fashion. The colors were carefully chosen to visually present the company’s vision and culture.

The corporate identity design was adapted into an interior design artwork, combining PBB's modern graphic design methodologies and FH Group's cutting-edge solid-state electrochromic glass production technologies. This unique combination of creativity and technology delivers a glass architecture experience that transports visitors into a vibrant and colorful environment. This realization truly shows the potential of a dedicated collaboration between client and agency.

The logo and visual identity were adapted into a real-life interior design installation of over 3m x 3m x 3m, presenting the visitors with a 3D representation of the logo. In addition to displaying the logo and brand strength, it is also a display of FH products.

Through qualitative research and interviews with the client's salespeople and top industry global clients, PBB discovered that the perception of global towards FHG and the Chinese glass manufacture industry was that it could deliver quality and low price product, but they were not recognized as global innovators. Therefore, the corporate identity used that insight to push a bold, innovative, and modern design that would transcend the imagination of global clients and support B2B sales.

One of the key challenges was to represent FHG's product variety and communicate it into a simple artwork viewers could easily recognize and understand. As glass manufacturing is a traditional industry, convincing the client to adopt a bolder design direction was a challenge. However, through several discussions, the client recognized the potential of the project and was brave enough to transcend the industry's conservative culture.

This innovative design was awarded Silver in A' Graphics, Illustration, and Visual Communication Design Award in 2021. The award is given to top-of-the-line, creative, and professionally remarkable designs that illustrate outstanding expertise and innovation. These designs, admired for their strong technical characteristics and splendid artistic skill, showcase a remarkable level of excellence and introduce positive feelings, amazement, and wonder.