Evershine: Innovative Packaging for In-Wash Scent Booster

A Unique Blend of Functionality and Emotional Appeal

Inspired by the heartwarming scenario of family laundry, Wanling Yan has created a packaging design that not only stands out from the crowd but also captures the essence of care and cleanliness. The Evershine packaging is shaped like a garment, symbolizing the love and attention that goes into every load of laundry.

What sets Evershine apart is its clean and minimalist appearance, which reflects a sense of peace and tranquility. The attractive white packaging exudes a feeling of affinity, mirroring the product's ability to infuse clothes with a subtle and pleasant scent. This design resonates particularly well with young families who appreciate simplicity and emotional connections.

Aside from its aesthetic appeal, the Evershine packaging is highly functional and portable. Made from environmentally-friendly HDPE, the packaging feels like wax and is easy to open. The airtight and opaque design ensures that the fragrance remains intact, even under light, extending the product's shelf life. The bottle size is carefully calibrated to avoid over-packaging and control costs, making it a practical choice for daily use.

The Evershine packaging comes in four different fragrances, each distinguished by white capsules and vibrant colors. The color of the ribbon and lettering matches the fragrance of the beads, allowing users to easily identify their preferred scent. The cap doubles as a measuring cup, with a capacity of approximately 15 grams per cap, enabling users to customize the amount according to their personal preference.

The Evershine packaging project began in Jiaxing, China, in February 2020, and was completed and launched in April 2020. Wanling Yan and her team, including He Xiao, meticulously researched the preferences of young consumers to create a design that resonates with their aesthetic sensibilities and lifestyle choices.

The Evershine packaging design faced several challenges along the way. The comfort of holding the packaging was a crucial consideration, leading to multiple iterations and prototypes until the most ergonomic version was achieved. Additionally, the choice of material was a critical decision due to the specific shape of the packaging. After careful comparison and evaluation, HDPE was selected for its environmental friendliness and aesthetic appeal.

The exceptional design of Evershine has been recognized and awarded the Bronze A' Design Award in the Packaging Design category in 2021. This prestigious accolade celebrates designs that exhibit outstanding creativity, technical skill, and resourcefulness, contributing to improvements in quality of life.