Sakura Shimizu: A Packaging Revolution in Floral Artistry

Nobuya Hayasaka's Award-Winning Design Showcases the Beauty of Flowers

As part of a branding project for a floral artist, Hayasaka developed a packaging concept that accentuates the color and beauty of flowers. The uniform gray color, a brand signature, gives consumers an image of dignity and quality without detracting from the flowers themselves. The achromatic flower boxes and paper bags allow the vivid colors of the flowers to stand out, showcasing the artist's work in the best possible light.

What sets this design apart is its simplicity and focus on the flowers themselves. The gray color palette, a unique choice for a floral artist, allows the colors of the flowers to pop, creating a visually striking contrast. The design also includes a symbol using the typography of the Chinese character for "flower," further emphasizing the floral theme.

The packaging was produced with a sincere attitude towards flowers, keeping the design minimalistic to not interfere with the floral art. The symbol was kept simple, and the elements were reduced until they were just barely legible, allowing the flowers to take center stage.

The design includes various sizes of paper bags and boxes, catering to different needs and preferences. The flower box is sleeved so that it can be taken out and displayed as is, harmonizing with the purchaser's home decor. The herbarium gift is designed so that when the recipient opens the wrapping, they are impressed by the vivid colors of the flowers.

Hayasaka's design process involved extensive research into the logos of Japanese floral artists and florists. Many of these logos used bright colors and English letters, so Hayasaka chose to differentiate his design by using the typography of Japanese letters, creating a straightforward and graceful design. This bold choice paid off, impressing consumers and conveying an imposing brand image for Sakura Shimizu as one of Japan's leading flower artists.

In conclusion, Sakura Shimizu's packaging design is a testament to the power of simplicity and thoughtful design. By focusing on the beauty of the flowers and using a minimalistic design approach, Nobuya Hayasaka has created a packaging design that is not only visually stunning but also enhances the overall experience of receiving and displaying flowers. This design is a deserving winner of the Platinum A' Packaging Design Award, showcasing unmatched professionalism and innovation in the field of design.