Doritos Solid Black 2023: A Bold Blend of Art and Packaging

PepsiCo's Initiative Amplifies Black Artists in Latest Snack Design

The Doritos Solid Black initiative, now in its third year, transcends mere aesthetics to serve as a platform for social impact. By partnering with Mz. Icar, an anonymous collective of primarily Black female artists, PepsiCo not only showcases unique artwork but also champions diversity and supports Black innovators. The limited-edition packaging features a design that is as much a conversation starter as it is a visual delight, with each element thoughtfully crafted to represent and celebrate the changemakers of 2023.

The design's inspiration stems from the collective's original artwork, which has been seamlessly extended into a full visual identity system. This includes not only the packaging but also an influencer kit and merchandise. The iconic Doritos triangle is reimagined into a pyramid-shaped kit, symbolizing the strength and foundation of the changemakers' efforts. The accompanying luxe stationery further emphasizes the commitment to igniting positive societal transformations.

What sets the Doritos Solid Black 2023 series apart is its commitment to collaboration and representation. The initiative has evolved from a simple limited edition series into a dynamic platform that elevates the voices and visions of Black artists. This approach not only enriches the design landscape but also ensures that the message of solidarity and support resonates far beyond the confines of the packaging.

Recognition of the design's significance is evident in its recent accolade, the Iron A' Packaging Design Award in 2024. This prestigious award celebrates the design for its practicality, innovation, and adherence to industry best practices. It acknowledges the design's ability to elicit positive emotions and contribute to a better world, further solidifying the impact of the Solid Black initiative.

In conclusion, the Doritos Solid Black 2023 series by PepsiCo Design and Innovation is more than just a packaging triumph; it's a beacon of innovation and social consciousness in the design world. As it garners accolades and captures the public's imagination, it serves as a powerful reminder of the role design can play in driving meaningful change.