The 10th China Flower Expo: A Stunning Exhibition of Taiwan's Ecological Beauty

An Immersive Experience Showcasing the Splendor of Flowers and Butterflies

The 10th China Flower Expo, designed by Alex Chiang, is a captivating exhibition that celebrates Taiwan's rich ecological life and its reputation as the "Kingdom of Butterflies." Spanning 272 square meters in Chongming District, Shanghai, this exhibition showcases the unique beauty of Taiwan's flowers and plants.

The inspiration for this design stems from Taiwan's special geographical and climatic environment, which has given rise to a vibrant ecosystem of flowers and butterflies. The exhibition aims to transport visitors into the enchanting world of Taiwan's natural wonders.

The immersive scenery mode takes visitors on a journey through the changing landscapes of Taiwan, complemented by an array of flowers and plants. Through the innovative use of mapping technology and interactive elements, visitors can fully immerse themselves in the beauty of Taiwan's ecology.

One of the highlights of the exhibition is the design of floral sky lanterns, which allows visitors to experience the unique cultural characteristics of Taiwan. The combination of space, art, and technology creates a stunning visual feast that captivates the senses.

By walking through the exhibition, visitors are taken on a sequential journey through five dream-like scenes: encounter, entry, surprise, interaction, and wish. Each scene offers a different perspective on Taiwan's ecological vitality, leaving visitors with a sense of awe and wonder.

The project, which started in July 2020 and was completed in December 2020, is a testament to the meticulous research and creative vision of the design team. The exhibition not only showcases the beauty of Taiwan's flora and fauna but also highlights the importance of preserving and appreciating the natural world.

The 10th China Flower Expo has received widespread acclaim and recognition. It was awarded the Bronze A' Design Award in the Interior Space, Retail, and Exhibition Design category in 2022. This prestigious award honors designs that demonstrate exceptional creativity and resourcefulness, contributing to improvements in quality of life.

Step into the mesmerizing world of Taiwan's ecological wonders at the 10th China Flower Expo and be transported to a realm where nature and technology intertwine in perfect harmony.


Project Details and Credits

Project Designers: Alex Chiang
Image Credits: #1: Photographer Weiqi Jin, Zone A - Encounter Dream, 2021 #2: Photographer Weiqi Jin, Zone C1 - Surprise in Dream, 2021 #3: Photographer Weiqi Jin, Zone C3 - Surprise in Dream, 2021 #4: Photographer Weiqi Jin, Zone D - Interaction, 2021 #5: Photographer Weiqi Jin, Zone E - Wish, 2021
Project Team Members: Alex Chiang(Design Director), Jasmine Huang(Project Designer), JianYang Song(Project Designer)
Project Name: The 10th china Flower Expo
Project Client: Alex Chiang


The 10th china Flower Expo IMG #2
The 10th china Flower Expo IMG #3
The 10th china Flower Expo IMG #4
The 10th china Flower Expo IMG #5
The 10th china Flower Expo IMG #5

Read More on Design Radiant