24 Solar Terms: A Cultural Journey Through Baidu Meux

Introducing China's Ancient Tradition in a Modern App

Ancient Chinese scholars divided the solar year into 24 periods of essentially equal length, guiding the agricultural production and traditions of the Chinese people. Today, this tradition lives on as China's Intangible Cultural Heritage (ICH). Baidu Meux, a leading search app in China, has taken on the responsibility of showcasing this rich cultural heritage to its 600 million monthly active users. Through vivid and dynamic images, Baidu Meux brings the 24 Solar Terms to life, providing users with a unique and immersive experience.

Baidu Meux's design for the 24 Solar Terms is not just another app feature; it is a testament to social responsibility, technological progress, national development, and the transmission of cultural aesthetics. By visually presenting this great ICH through traditional Chinese dynamic illustrations, Baidu Meux allows users to delve into the historical accumulation of China's 24 solar terms in a simple and intuitive way.

What sets Baidu Meux's design apart is its aggregation function, which enables users to quickly browse all knowledge related to the solar terms. Whether it's information about the festivals, their significance, or their impact on nature and people, Baidu Meux provides a comprehensive and engaging experience. The design seamlessly integrates videos, news, encyclopedia entries, and other high-quality content, ensuring that users have access to a wealth of information.

Technically, Baidu Meux leverages the dynamic search result page capability of the app to bring the 24 Solar Terms to life. The design is adaptable to all sizes of mobile screens, ensuring a seamless user experience across devices. With three visual upgrades, users not only get to enjoy the animation effects but also have the convenience of quickly flipping through all the festival content via the aggregated section at the bottom of the page.

Developing the design for the 24 Solar Terms was not without its challenges. Baidu Meux's experience design team had to navigate the delicate balance between social responsibility, technological advancement, national development, and the transmission of humanistic aesthetics. However, their dedication and expertise paid off, as they successfully digitally represented the ancient tradition in vivid and dynamic images, making it accessible to hundreds of millions of search users.

By breaking away from the traditional textual form and embracing the power of visuals, Baidu Meux has made Chinese culture more engaging and enjoyable for its users. The design not only educates but also entertains, providing a refreshing and immersive experience that fosters a deeper appreciation for China's cultural heritage.

The design for the 24 Solar Terms was brought to life within the Baidu Meux app in October 2021. Since then, it has captivated millions of users, allowing them to explore and celebrate China's rich cultural traditions.

Baidu Meux's dedication to showcasing the 24 Solar Terms has been recognized and awarded the prestigious Iron A' Design Award in the Mobile Technologies, Applications, and Software Design category in 2022. This award is a testament to the design's practicality, innovation, and ability to meet professional and industrial requirements. It is a well-deserved recognition of Baidu Meux's commitment to integrating industry best practices and competent technical characteristics, ultimately contributing to a better world.


Project Details and Credits

Project Designers: BAIDU MEUX
Image Credits: Copyrights belong to Baidu Online Network Technology (Beijing) Co., Ltd
Project Team Members: Dou Shen, Yujie Shi, Yong Zhang, Si Ren Liu, Yingshan Chen, Xiaolong Che, ShuTing Cheng, Qiang Zhang
Project Name: 24 Solar Terms
Project Client: BAIDU MEUX


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