Cicada Hui

Brand Visual Image Design

The design of Cicada Hui, created by Wang Jinhua, is a unique and innovative brand visual image design that represents the values and aspirations of the education industry. The name "Cicada" symbolizes persistence, dreams, determination, and credit, while "Hui" represents lush vegetation and the development of a century-old enterprise.

The logo of Cicada Hui is based on the shape of a cicada with open wings, symbolizing the determination to aim high and fly high. The use of yellow, green, and blue colors represents the youthfulness and vitality of the enterprise. This design captures the essence of the brand and conveys a sense of energy and growth.

The realization of the design incorporates wooden materials for the main structure of the sign, with a special all-aluminum frame surrounding it. The sign panel and back plate are stable and regular, while the sign base plate is easy to disassemble and maintain. LED light-emitting tubes are used inside, adding a modern touch to the design.

The project for Cicada Hui started in Shenzhen in June 2021 and was completed in December 2021. Throughout the process, the design team, led by Wang Jinhua, overcame the challenge of integrating the auspicious meaning of knowledge into the educational brand and successfully reflected it through the design.

Cicada Hui has received recognition for its exceptional design. It was awarded the Iron A' Design Award in the category of Graphics, Illustration, and Visual Communication Design in 2022. This award acknowledges the well-designed, practical, and innovative nature of the design, meeting professional and industrial requirements. The design is respected for its integration of industry best practices and competent technical characteristics, contributing to a better world.