Future Forest

Serviced Apartment

Located in Guangzhou, a key development project of Vanke, Future Forest taps into the growing trend of Generation Z as the main force of consumption. Ocean Luo takes the metaphorical concept of a theater as the design focus, creating a space that reflects the consumption insights of the city and its people. The design incorporates the brand IP of Little Bolu of Port Apartment and the MASA set, running through the space and transforming it into a vibrant gathering place for the future living community.

In order to meet the preferences of the new generation, Future Forest combines multiple formats and overlays them in a linear and layered manner. The use of metal and acrylic materials, along with minimalist aesthetics principles, creates a composition that not only serves as a home for the new generation in the city but also a fun and social space for them to share.

The design of Future Forest is characterized by its dynamic nature, adapting to the ever-changing demands of the times. By creatively breaking through the trend code among young people, the design uses eye-catching strong colors such as red, blue, green, and yellow to deconstruct the individuality of the changeable life show. This creates a vibrant and energetic atmosphere that resonates with the target audience.

The project started in May 2021 and was completed in December 2021 in Guangzhou. Throughout the design process, extensive research was conducted to understand the needs and preferences of Generation Z. The Port Apartment of Vanke served as a research ground, embracing the personality of Generation Z and providing self-realization possibilities for every demand.

Future Forest faced several challenges during its creation. One of the main challenges was designing a meeting room that catered to the interests and preferences of Generation Z. The new meeting room, which serves as the main show venue, includes features such as a mobile game master hall, joy doll machine, and quantum reading area. These additions transform the space into a social function complex that reflects the new spiritual attributes of Generation Z.

Ocean Luo's Future Forest is a testament to the power of innovative design in creating spaces that meet the unique needs of Generation Z. By combining the concept of a theater with the demands of modern living, Future Forest offers a one-of-a-kind experience that is both practical and inspiring.

Image Credits: Frey.Peng

Awards and Accolades: Future Forest was awarded the Iron A' Design Award in the Hospitality, Recreation, Travel, and Tourism Design category in 2022. This prestigious award recognizes designs that are well-designed, practical, and innovative, meeting professional and industrial requirements. Future Forest's integration of industry best practices and competent technical characteristics contributes to a better world, providing fulfillment and positive feelings to its residents.