Uncontrolled Love: Publicity for Public Exhibition

An Exhibition Against Domestic Violence

Uncontrolled Love is a powerful public exhibition designed by Ziyue Hu and her team to raise awareness about the devastating effects of domestic violence on children. Drawing inspiration from current events and personal experiences, the exhibition aims to shed light on the invisible harm caused by domestic violence and encourage parents to reflect on their approach to child-rearing.

This unique exhibition encompasses various mediums, including website design, poster design, and an animated video publicity. By showcasing real events and works of art, Uncontrolled Love provides visitors with a profound understanding of the physical and mental health consequences of this form of education. The goal is to empower parents to recognize and rectify their actions, ultimately putting an end to domestic violence against children.

The technical specifications of the animated video in the exhibition are set at 1920*1080, ensuring a visually captivating and immersive experience for viewers.

Through extensive research on different types of domestic violence and its impact on children's development, the design team collected news materials and relevant statistics to provide conceptual support for their work. By presenting these findings in a straightforward and appealing manner, Uncontrolled Love aims to engage the audience and provoke meaningful reflection.

The design team faced various challenges during the creative process, particularly in finding the most effective way to convey the exhibition's content. Through careful consideration of color schemes, imagery, and artistic styles, they successfully created a visually striking and emotionally resonant experience for visitors.

Uncontrolled Love has been recognized for its excellence and innovation in design. It was awarded the Iron A' Design Award in the Movie, Video, and Animation Design category in 2022. This prestigious accolade is a testament to the exhibition's well-designed, practical, and impactful approach in addressing the issue of domestic violence.

Uncontrolled Love serves as a powerful reminder of the importance of creating a safe and nurturing environment for children. By raising awareness and promoting positive change, this exhibition strives to contribute to a better world for future generations.