Chun Jiang Hua Yue Ye: A Poetic Fusion of Art and Technology

Wei Zhang's Award-Winning Design Transforms Wedding Banquets into Immersive Experiences

The inspiration for Chun Jiang Hua Yue Ye comes from traditional Chinese culture, specifically poetry. The design attempts to recreate the beauty and emotions evoked by the poem "Chun Jiang Hua Yue Ye," which describes a serene river under a bright moon, surrounded by elegant flowers. The design is an homage to this poem and a tribute to the rich poetic tradition of the Tang Dynasty.

What sets Chun Jiang Hua Yue Ye apart is its innovative use of technology to create an immersive experience. The banquet hall features a 270-degree multimedia drama, with each chapter named after a famous Chinese poem. The design makes extensive use of LED screens, mirror projections, and star lights to create dynamic visual effects that completely subvert the senses.

The design also incorporates interactive elements to engage the audience. Dynamic multimedia installations, a moon lamp that descends from the sky, and a lifting stage surrounded by curved electronic screens are some of the features that add to the immersive experience. The design even includes meteor lights in the starry sky device at the top, creating a sense of wonder and awe.

The project was initiated in November 2020 and completed in June 2021. It required extensive research into the use of multimedia dynamic installations in weddings and events. The design was a unique attempt to fuse Western-style weddings with oriental artistic conception, a challenge that required a professional team and designers to jointly conceive and create.

In conclusion, Chun Jiang Hua Yue Ye is a testament to the power of art and technology in creating unique, immersive experiences. It is a perfect example of how traditional culture can be preserved and propagated through innovative design. The design's success and recognition with the Platinum A' Event and Happening Design Award in 2022 is a testament to Wei Zhang's creativity and ingenuity.