Alvalle Gazpacheria Event: A Unique Consumer Experience

PepsiCo Design & Innovation's Award-Winning Event Design

The Alvalle Gazpacheria Event was designed to immerse consumers in a creative, lively, and gourmet experience. Set against the backdrop of The America's Cup Race in Chicago, the event was a spectacle that rivaled the colorful sailboats and other world-class sponsors. It was a three-day event that left a lasting impression on everyone who came into contact with the brand.

The unique properties of this design lie in its ability to conquer structural and food safety challenges. The team created a landmark, artistic environment that intrigued visitors to explore Alvalle’s chilled gazpacho straight from Spain. The design was so captivating that it made cold tomato soup in a cup an intriguing proposition.

The design team included PepsiCo Design & Innovation and Cadence Inc. Their combined efforts resulted in a design that was not only visually appealing but also functional and safe. The team's ability to overcome challenges and create an engaging consumer experience is a testament to their skill and creativity.

The Alvalle Gazpacheria Event was awarded Silver in A' Event and Happening Design Award in 2017. This award is given to top-of-the-line, creative, and professionally remarkable designs that illustrate outstanding expertise and innovation. The designs that win this award are admired for their strong technical characteristics and splendid artistic skill. They showcase a remarkable level of excellence and introduce positive feelings, amazement, and wonder.

In conclusion, the Alvalle Gazpacheria Event by PepsiCo Design & Innovation is a unique consumer experience that successfully introduced a Spanish brand to the U.S. market. Its innovative design and execution have earned it a prestigious award and the admiration of many. It is a testament to the power of design in creating engaging and memorable consumer experiences.