Unless Agency: A Web Design That Reflects Luxury and Precision

Inspired by Nature and Timeless Luxury

The outline of the brand’s monogram is used to draw other circular geometric shapes which structure texts and photos within communication materials and to create icons with which to illustrate key points. The colours and photographs are inspired by nature, reflecting the agency’s values and ambitions. But they are also inspired by the on-trend yet timeless world of luxury and convey the agency’s unique identity and distinctive approach (particularly in terms of its high standards and focus on precision).

After carrying out market analysis to learn more about market trends, competitors’ positioning, and best practices within the sector, the agency developed a brand platform to structure the key messages to be conveyed. Made For You worked with CJ Agency to come up with a more meaningful name and to create a logo, a brochure, and a website. The Unless Agency web design stands out with its unique properties and strengths.

The name Unless Agency was chosen after several stages of collaborative work to find a meaningful name and messages to convey. It conveys the agency’s core values: boldness and optimism. It echoes the idea that everything is possible with the right means and methods to do things properly and precisely.

Inspired by the world of publishing, the agency’s brochure goes beyond its history and expertise to highlight the agency’s unique point of view, vision, deeply held beliefs, approach, and methods. Simple but effective diagrams are designed to facilitate reading and maximize the impact of the messages shared. The Unless Agency web design showcases the agency's commitment to excellence and attention to detail.

The Unless Agency web design is a result of the collaboration between Amandine Lantelme, Anna Cesa, and Fanny de Bray. Their expertise and creativity have brought this design to life, creating a visually stunning and user-friendly website.

This exceptional design has been recognized with the Iron A' Design Award in the Website and Web Design category in 2022. This prestigious award is given to well-designed, practical, and innovative creations that meet professional and industrial requirements. The Unless Agency web design stands out for its integration of industry best practices and competent technical characteristics, providing fulfillment and positive feelings, contributing to a better world.


Project Details and Credits

Project Designers: Fanny De Bray
Image Credits: Fanny De Bray
Project Team Members: Amandine Lantelme Anna Cesa Fanny de Bray.
Project Name: Unless Agency
Project Client: Fanny De Bray


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