Oolong Tea, also known as Qing Tea in China, holds a special place in Chinese tea culture. To pay homage to this unique tea, Dingding Li created a bottle that reflects its essence. The turquoise-orange bottle, combined with a white bottle cap, exudes elegance and simplicity. Engraved with delicate Chinese and English marks, the design captures the attention of tea enthusiasts.
What sets China Qing apart is its innovative use of removable labels. When the labels are on, the bottle presents two explicit and elegant tea drinks. However, when the labels are removed, the bottle reveals two mysterious and limpid drinks. This clever design element adds an element of surprise and intrigue to the tea-drinking experience.
The craftsmanship behind China Qing is exceptional. The bottle is made from PET polyester, ensuring durability and a smooth touch. The labels are printed on environmentally friendly art paper using spot color printing and partial hot silver processes. The result is a visually stunning packaging that reflects the high quality of the tea inside.
China Qing's design specifications are as follows: the bottle measures 60mm in diameter and 180mm in height, while the single label is 220mm in length and 60mm in width. The gift box, which complements the overall design, measures 41mm in length, 26mm in width, and 63mm in height.
The interaction with China Qing is a sensory delight. The round and smooth bottle body feels exquisite to the touch, while the intricate details of the printing and laser engraving showcase the brand's commitment to quality. The removable labels provide consumers with a new experience and visual presentation, leaving a lasting impression.
China Qing was created in Shanghai, with the project starting in May 2022 and completing in June 2020. Throughout the design process, Dingding Li conducted extensive research to ensure that China Qing stood out in a market saturated with similar products. The goal was to provide a new visual presentation method and cultural integration, drawing inspiration from traditional tea culture and infusing it with a fresh visual language.
Overcoming creative and technical challenges, Dingding Li successfully achieved an intellectual and minimalist design for China Qing. The aim was to break away from the stereotypical image of bottled tea and create a design that was simple, refreshing, and visually appealing. Through constant speculation and repeated practice, the desired effect was achieved.
China Qing has been recognized for its outstanding design and creativity. It was awarded the Bronze A' Design Award in the Packaging Design category in 2023. This prestigious award acknowledges designs that demonstrate resourcefulness, technical skill, and contribute to improving the quality of life. China Qing's innovative approach to tea beverage packaging truly makes it a winner.
China Qing, with its unique blend of tradition and modernity, offers tea lovers a captivating and interactive experience. From its elegant bottle design to the removable labels, every detail has been carefully crafted to enhance the enjoyment of Oolong Tea. With China Qing, tea enthusiasts can savor the taste of life in every sip.
Project Designers: LiDingding
Image Credits: Designer: Li Dingding
Project Team Members: Designer: Li Dingding
Project Name: China Qing
Project Client: LiDingding