Located in the Foshan Ceramics Headquarters Base, the Lion King International Headquarters exhibition hall is a testament to the evolution of the building pottery industry. From handmade pottery to industrialized production, the industry has undergone significant transformations. Zhuyuan Cai's design, inspired by this evolution, aims to shape an interesting space of mechanical aesthetics, integrating new retail flow strategies and breaking the single business boundary.
The Lion King project is primarily an OEM processing model. The design, based on a future intelligent automated factory, employs materials that evoke a sense of technology, including stainless steel, metallic paint, glass, and aluminum veneer. The product showcased is an interior wall tile measuring 400*1200*9mm, reflecting the brand's commitment to standardization and industrialization.
The project, which started in April 2020 in Torino and concluded in August 2020 in Rimini, was exhibited at the Salone del Mobile in April 2020. The design process involved various stages, including design communication, concept proposal, design strategy, scheme refinement, construction drawing refinement, site tracking, and project presentation.
One of the challenges faced during the design process was persuading the traditionally-minded clients to embrace the concept of a "Future Factory". However, the design successfully overcame this hurdle, redefining the concept and promoting a new generation of consumers. The design, tagged as a "Traditional Pioneer", represents the spirit of exploration and a new concept of creation at the core of the Lion King international brand.
The Lion King project has been recognized for its innovative approach and was awarded Silver in A' Interior Space, Retail and Exhibition Design Award in 2023. This prestigious accolade is given to designs that demonstrate outstanding expertise, innovation, and artistic skill, introducing positive feelings, amazement, and wonder.
In conclusion, Zhuyuan Cai's Lion King International Headquarters exhibition hall is a groundbreaking design that redefines the concept of an exhibition space. By integrating new retail strategies and breaking traditional boundaries, it sets a new standard for the future of the ceramic industry.
Project Designers: Zhuyuan Cai
Image Credits: Photo: Huimin Lin & Lieping Tang, 2021
Project Team Members: Zhuyuan Cai
Project Name: Lion King
Project Client: Zhuyuan Cai