Yirong Yang's Poly Hankou Mark: A Fusion of Classic and Modern Aesthetics

Artistic Dialogue Between Ancient and Modern Times Inspires Award-Winning Sales Center Design

Yirong Yang's Poly Hankou Mark, a sales center design project, is a unique blend of ancient and modern aesthetics. Inspired by the local architecture of Hankou, Wuhan, China, the design infuses the urban spirit of fashion, elegance, and modernity into the space. The project, completed in 2021, has been awarded the Silver A' Interior Space, Retail and Exhibition Design Award in 2023.

Yang's design is a testament to the artistic dialogue between ancient and modern times. The designer has strived to continue the aesthetic elements of the local architecture in silhouette form, combining the elegant temperament and aesthetic essence of international luxury brands. The result is a space that embodies the urban spirit of fashion, elegance, and modernity.

The Poly Hankou Mark stands out for its unique properties. The designer has transformed the social circle's positioning into a concrete symbol, extracting visual elements from "modern classic" characteristics. The philosophy of simplicity and elegance, along with exquisite details, are integrated into the sales center. This allows visitors to immerse themselves in the imagination of urban life and aesthetic experience.

Yang's design realization technology is also noteworthy. An artistic ambiance is created in the reception hall using star totems with affluent metal materials and rich shapes. This, together with the shadow of crystal lighting and the silhouettes of architecture, creates a unique aesthetic. The steel ceiling with inky mirror reflects the epitome of the city, integrating the classic culture from the luxury brand and highlighting the modernist style.

The project covers an area of 722 square meters and is located in Hankou, Wuhan, China. The designer has successfully integrated the cultural vein of the project site, which is a fusion of China and the West, into the space. This has been achieved using a stylish, elegant, and modern bright-line approach, creating an appealing atmosphere.

One of the core design challenges of this project was the effective connection between the living environment and the city. The designer has managed to show a further pursuit for lifestyle and quality of life. Starting with the positioning of the product's style, a new urban space has been created where history, culture, and spiritual civilization meet. By integrating the essence of the local and carrying the modernity, the designer has managed to awaken people's deep knowledge and inner identity of urban culture in a new experience of elegance.

Yirong Yang's Poly Hankou Mark is a testament to the designer's ability to fuse local essence with modernism. The design has been recognized for its creativity and innovation, earning the Silver A' Interior Space, Retail and Exhibition Design Award in 2023. This award is given to top-of-the-line, creative, and professionally remarkable designs that illustrate outstanding expertise and innovation.

Project Details and Credits

Project Designers: Yirong Yang
Image Credits: Photographer Feng Jian
Project Team Members: Yirong Yang
Project Name: Poly Hankou Mark
Project Client: Yirong Yang

Poly Hankou Mark IMG #2
Poly Hankou Mark IMG #3
Poly Hankou Mark IMG #4
Poly Hankou Mark IMG #5
Poly Hankou Mark IMG #5

Read More on Design Radiant