The inspiration behind the new design lies in the power of the circle. As the focal point of the brand, the circle serves as a navigational device that guides the viewer's eye and organizes information. It is omnipresent throughout the On-Air Package, appearing in icons, buttons, arrows, and other graphic elements. The use of rounded corners in buttons, bars, and boxes further reinforces the circular motif, creating a cohesive and visually appealing aesthetic.
What sets Alaraby TV apart is its innovative approach to news presentation. The design team, led by Rami Hosni, has created a flexible and modular system inspired by the world of apps. This approach allows for seamless integration of content and enhances the viewer's experience by embracing connection and innovation.
With broadcast centers and bureaus located across the world, Alaraby TV is a global news channel that reaches approximately 50 million viewers. The rebranding has positioned the channel among the top competitors in the MENA region, solidifying its reputation as a trusted source of news and information.
The Alaraby TV rebranding project commenced in June 2022 and went on air in September of the same year. The channel, based in Doha, Qatar, has successfully embraced a modern and digital-friendly look, catering to the evolving needs and preferences of its audience.
This outstanding design has been recognized and honored with the prestigious Bronze A' Design Award in the Digital and Broadcasting Media Design category in 2023. This accolade is a testament to the creativity, resourcefulness, and technical expertise demonstrated by Rami Hosni and his team. The award-winning design not only showcases best practices in art, science, design, and technology but also contributes to improving the quality of life for viewers around the world.
Project Designers: Rami Yaser Hosni
Image Credits: Rami Yaser Hosni
Project Team Members: Rami Yaser Hosni
Project Name: Alaraby TV
Project Client: Rami Yaser Hosni