Tea and Tea stands out from other beverage brands in the market by offering original and innovative products that provide consumers with unique choices. The brand's focus on Chinese tea latte has allowed it to carve out a niche and define a new category of competition. By offering caffeine-free refreshing options and oil-scraping beverages, Tea and Tea meets the diverse consumption needs of its customers.
The design team at Shenzhen Huathink Design Co., Ltd applied the logo across all brand extensions, turning it into a powerful symbol that enhances consumer awareness. The packaging design utilizes vibrant colors to differentiate between tea categories, giving the brand a youthful and dynamic image. Through the upgrade of its brand identity, Tea and Tea has successfully elevated the perceived quality of its products.
Since its establishment in 2021, Tea and Tea has rapidly expanded its presence. With seven stores in Shenzhen and three stores in Shanghai, the brand continues to grow and attract a loyal customer base. The success of Tea and Tea's design can be attributed to the meticulous research and planning that went into creating a brand that resonates with its target audience.
One of the challenges faced by the design team was selecting a symbol that would effectively represent "Tea and Tea." The goal was to choose an internationally recognized symbol that would instantly connect with consumers. By integrating a tea leaf into the logo, the design team achieved a visually striking and memorable trademark that communicates the essence of the brand.
The exceptional design of Tea and Tea has not gone unnoticed. In 2023, it was awarded the Bronze A' Design Award in the Graphics, Illustration, and Visual Communication Design category. This prestigious accolade recognizes designs that demonstrate creativity, resourcefulness, and a commitment to improving quality of life through art, science, design, and technology.
Tea and Tea's branding design by Shenzhen Huathink Design Co., Ltd exemplifies the power of unique and thoughtful design elements in creating a visually appealing and successful brand. By combining the lettering "Tea and Tea" with the numeral "2" and a stylized tea leaf, the logo captures the essence of the brand and has become a recognizable symbol of quality and innovation.
Project Designers: YongQing Liu
Image Credits: Image: Shenzhen Huathink Liu Yongqing Brand Design
Project Team Members: Shenzhen Huathink Liu Yongqing Brand Design
Project Name: Tea and Tea
Project Client: YongQing Liu