Islamic Identity: A Luxurious Blend of Tradition and Modernity

Branding Islamic Identity

Lama Ajeenah, an accomplished interior and graphic designer, has crafted a brand identity that beautifully captures the richness of Islamic history while embracing modernity. The design, aptly named "Islamic Identity," is a luxurious and decorative manifestation of the designer's unique blend of traditional and contemporary influences.

The foundation of the brand identity lies in two geometric shapes: the circle and the square. These shapes symbolize the harmonious fusion of interior and graphic design, the two fields in which Ajeenah excels. The circle, placed at the center of the design, represents tradition, while the asymmetrical structure emphasizes modernity.

What sets this design apart is the meticulous attention to detail. Each unit in the pattern is used only once, showcasing the diversity and sophistication of Islamic art. The motif is carefully crafted to reflect the client's attachment to traditional values and their interest in contemporary design.

The color palette further enhances the modern and sophisticated look of the brand identity. Silver is used to emphasize the luxurious nature of the design, creating a visually striking and memorable impression.

The Islamic Identity brand identity includes a letterhead, business card, and envelope. The letterhead measures 210 mm x 297 mm, while the business card is sized at 89 mm × 51 mm. The envelope, designed to complement the overall aesthetic, measures 230 x 110 mm.

Ajeenah's design not only serves as a visual representation of the client's personality but also communicates their expertise in both interior and graphic design. It is a testament to the designer's ability to seamlessly blend tradition and modernity.

The Islamic Identity project began in 2012 in Jeddah, Saudi Arabia. Extensive research was conducted to find a link between traditional Islamic patterns and contemporary design in the fields of graphic and interior design. The challenge was to create a pattern that reflected the diverse elements of the client's career.

This exceptional design by Lama Ajeenah has been recognized with the prestigious Iron A' Design Award in 2014. The award acknowledges the design's practicality, innovation, and adherence to professional and industrial standards. It is a testament to Ajeenah's ability to create designs that contribute to a better world.