Wonderland Fruit

Packaging Illustration by Chia-Liang Lin


The Wonderland Fruit packaging illustration, designed by Chia-Liang Lin, draws inspiration from traditional Chinese art styles. The design team meticulously incorporated elements of Chinese art to create a visually stunning and fashionable packaging. By combining traditional and modern illustration techniques, this design showcases a unique blend of cultural heritage and contemporary aesthetics.

Chia-Liang Lin and the design team embarked on a journey of investigation and exploration to determine the overall direction of the project. Through discussions and revisions, they successfully integrated traditional Chinese art elements such as attics, cranes, and auspicious clouds into the design. The color tone of the packaging was carefully chosen to match the fruit, resulting in a harmonious and visually appealing display.

Using Adobe Photoshop and Illustrator, the design team brought their vision to life. The meticulous attention to detail and the skillful execution of the illustrations showcase the team's dedication to their craft. The final product is a series of packaging illustrations that exude a wonderland atmosphere, captivating viewers with their beauty and cultural significance.

These illustrations have garnered widespread acclaim and positive feedback from various fields. The design team's ability to effectively communicate their perspectives through visual elements has resonated with numerous individuals. The Wonderland Fruit packaging illustrations have left a lasting impression on people's minds, ensuring they will not be forgotten.

This project was completed between July and November 2022 in Kaohsiung City, Taiwan. The design team faced several challenges along the way, particularly in balancing aesthetic expression and visual elements. However, their dedication and perseverance allowed them to overcome these obstacles and create a series of illustrations that seamlessly blend traditional and modern styles.

By integrating visual elements with symbols, the design team enhanced the expressiveness of the images. The combination of text and visuals establishes a simple and consistent visual experience, effectively conveying the central idea behind the design. The Wonderland Fruit packaging illustrations serve as a testament to the team's creativity and their ability to create a captivating visual narrative.

The intellectual property and copyright for the visual content of this design belong to Chia-Liang Lin. All rights reserved. The design has been recognized with the Bronze A' Design Award in the Graphics, Illustration, and Visual Communication Design category in 2023. This prestigious award acknowledges designs that demonstrate outstanding creativity and resourcefulness, incorporating best practices in art, science, design, and technology. The Wonderland Fruit packaging illustrations contribute to improving the quality of life and making the world a better place.

Project Details and Credits

Project Designers: Chia-Liang Lin Xi-Ting Huang Sheng-Er Yu
Image Credits: Creative Director: CHIA-LIANG LIN Art Director: CHIA-LIANG LIN Designer: XI-TING HUANG AND SHENG-ER YU Illustrator: XI-TING HUANG AND SHENG-ER YU
Project Team Members: Chia-Liang Lin Xi-Ting Huang Sheng-Er Yu
Project Name: Wonderland Fruit
Project Client: Chia-Liang Lin Xi-Ting Huang Sheng-Er Yu

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