Dragon Spirit Chinese Baijiu

Packaging Design Inspired by Ancient Chinese Art

The Dragon Spirit Chinese Baijiu packaging design, created by Yingsong Chen, draws inspiration from the renowned Chinese brush painting "Nine Dragons" from the Southern Song Dynasty. The design features a metal dragon's head that appears to be flying out of the ancient painting, seamlessly blending two-dimensional and three-dimensional spaces.

The lid of the bottle resembles Qianlong's imperial seal and is adorned with seven seals, including the six seals Qianlong placed on the Nine Dragons painting. Additionally, there is a seal of "Chen Rong," paying tribute to the great artist. This design not only pays homage to the rich cultural heritage of China but also celebrates the craftsmanship of Chinese brewers.

What sets the Dragon Spirit Chinese Baijiu packaging design apart is the use of the dragon from the "Nine Dragons" painting. The dragon's head is made of stereometallic material, creating a striking visual effect. This combination of ancient paintings and metal dragons gives the impression that the dragon has come to life, leaping out of the painting and onto the bottle.

The clever integration of the dragon's head and the golden "Chishui River" below creates a dynamic composition, reminiscent of a dragon spitting water in the sky. The Dragon Spirit Chinese Baijiu packaging design captures the essence of Chinese art and culture, while also showcasing the creativity and innovation of the designer, Yingsong Chen.

The Dragon Spirit Chinese Baijiu packaging design is made using a combination of materials, including paper, PMMA, glass, and metal. The dimensions of the packaging are 140mm x 140mm x 300mm, providing a visually striking and unique presentation for the Chinese Baijiu.

This exceptional design by Yingsong Chen has been recognized with the Bronze A' Design Award in the Packaging Design category in 2023. The award acknowledges the outstanding creativity and ingenuity of the Dragon Spirit Chinese Baijiu packaging design, which seamlessly combines traditional art with modern design principles. This design exemplifies the best practices in art, science, design, and technology, contributing to the improvement of quality of life and making the world a better place.