Ecommuni Brochure: Redefining the Exhibition Experience

A Sustainable Service Design for the Exhibition Industry

In recent years, exhibitions have produced a lot of waste in the face of disorderly commercial competition and poor visitors' experience. Xi Zhu, the designer behind Ecommuni Brochure, aims to optimize the exhibition experience while reducing waste, promoting sustainability and green development in the exhibition industry.

Ecommuni Brochure is a groundbreaking service design that revolutionizes the way visitors interact with exhibition materials. Unlike traditional brochures that are often discarded and forgotten, this innovative solution allows visitors to become active participants in curating their own personalized exhibition experience.

With the simple NFC technology integrated into the brochure, visitors can easily add their favorite exhibits to their personalized brochure. This interactive feature transforms visitors from passive recipients of information to active selectors of exhibition content. By enabling visitors to create their own curated brochure, Ecommuni Brochure enhances their engagement and connection with the exhibits.

One of the key advantages of Ecommuni Brochure is its sustainability. By eliminating the need for excessive printed materials, the project significantly reduces paper waste. Visitors can now focus on the experience of the products themselves, without the burden of carrying around piles of promotional materials. This not only improves the visitors' experience but also contributes to the green development of the exhibition industry.

The design also incorporates inkjet printing technology and inductive binding function, ensuring high-quality, efficient, and convenient exhibition printing. The NFC information input and acquisition technology used in Ecommuni Brochure is mature and reliable, providing visitors with a seamless and user-friendly experience.

Launched in Hangzhou, China in January 2023, Ecommuni Brochure is an ongoing project that continuously revises its service designs based on feedback from customers' experiences. The goal is to create a unique and personalized exhibition experience that can be applied to different exhibitions, further enhancing the industry's diversity and appeal.

Ecommuni Brochure has been recognized for its excellence in design and innovation. It was awarded the Iron A' Design Award in the Meta, Strategic, and Service Design category in 2023. This prestigious accolade is a testament to the project's well-designed, practical, and innovative nature, meeting professional and industrial requirements while contributing to a better world.

Project Details and Credits

Project Designers: Yucheng Yang
Image Credits: Yucheng Yang
Project Team Members: Yucheng Yang Xi Zhu Yenan He Yanglin Zhang
Project Name: Ecommuni Brochure
Project Client: Yucheng Yang

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