The design team behind Urban Philosophy drew inspiration from life itself, aiming to restore the dialogue between nature and social products, such as cities. By contemplating the symbiotic relationship between the city, nature, and people, the designers allude to the realities of our society. They combine photographic pictures with graphics, text, and other visual languages, utilizing collage techniques to create a comprehensive display.
What sets Urban Philosophy apart is its ability to capture the fleeting moments of everyday life that often go unnoticed. Using photographic images as the backdrop, encompassing buildings, lakes, traffic, and more, the posters showcase the activities of people, nature, and the city. The integration of graphics and text in the layout design deepens our contemplation of the dialectical relationship between the urban environment and nature.
The realization of Urban Philosophy involves a combination of print design, digital photography, poster design, and digital imaging. The resulting A3/A0 poster presentation showcases the unique blend of traditional and digital techniques employed by the design team.
By extracting elements from their photographs, such as windows, structures, pedestrians, vehicles, and water, the designers create a visual narrative that resonates with viewers. Urban Philosophy seamlessly merges traditional graphic design with digital innovation, resulting in an art form that holds social significance.
The project was carried out in China from July 2022 to February 2023. Throughout the duration, the design team conducted extensive research, exploring the possibilities of combining graphics, text, typography, collage, and digital images. The work serves as a philosophical reflection on life, addressing topics of research value and significance in contemporary society.
One of the main challenges faced by the designers was finding the balance between text, graphics, and images to create a formal and artistic visual composition. Through interviews, observations, and other research methods, they discovered the profound connection between humans, nature, and the city.
Urban Philosophy is a thought-provoking design that captures the essence of everyday life through a unique blend of photography, graphics, and text. It encourages viewers to reflect on the intricate relationship between the city and nature, ultimately leading to a deeper understanding of our surroundings.
Image Credits: Sinong Ding, Wei Liu, and Yuhan Sui
Awards and Accolades: Urban Philosophy was awarded the Iron A' Design Award in the Graphics, Illustration, and Visual Communication Design category in 2023. This prestigious award recognizes well-designed, practical, and innovative creations that meet professional and industrial requirements. The design is respected for integrating industry best practices and competent technical characteristics, providing fulfillment and positive feelings, and contributing to a better world.
Project Designers: Sinong Ding
Image Credits: Sinong Ding，Wei Liu and Yuhan Sui
Project Team Members: Designer: Sinong Ding Designer: Wei Liu Designer: Yuhan Sui
Project Name: Urban Philosophy
Project Client: Sinong Ding