U Select - Branding Board

Branding Board for U Select Supermarket

The U Select supermarket chain is built on the core value of providing customers with everyday low-price products. Their business idea revolves around the U Select concept, which aims to offer a wide range of high-quality products at affordable prices to as many people as possible. To effectively communicate this vision, U Select partnered with Firewood Creative to create a branding board that would capture the essence of their brand and attract customers.

The inspiration behind the U Select branding board is to keep it simple. By using clear and concise messaging, the board aims to grab the attention of potential customers and convey the key messages of the brand. The board features signage in supermarkets that prominently displays the following brand messages: "EVERYDAY LOW PRICE," "EXCLUSIVE ITEMS FROM THE WORLD," and "BEST SELECTION FOR YOU."

The U Select branding board is made using acrylic frames for posters, ensuring durability and visibility. The dimensions of the board are 594x840mm, providing ample space to showcase the brand messages and attract customers' attention.

The branding board serves as a primary means of presenting U Select to the public, including customers, investors, and employees. It plays a crucial role in maintaining and building the brand identity to align with the business objectives. The clear and concise messaging on the board helps create a strong brand presence and reinforces the core values of U Select.

The U Select branding board project was initiated in April 2015 in Hong Kong and completed in August 2015. Throughout the design process, the Firewood Creative team faced challenges in ensuring the board's readability and brevity. They also conducted research, including a control group, to gather data and insights to inform the design decisions.

The U Select branding board has been recognized for its excellence and innovation. It was awarded the Iron A' Design Award in 2016 in the Graphics, Illustration, and Visual Communication Design category. This award acknowledges the board's well-designed, practical, and innovative nature, meeting professional and industrial requirements. The U Select branding board stands as a testament to the integration of industry best practices and competent technical characteristics, contributing to a better world.