The design was inspired by the elegant and simple form of the customers' products. The aim was to emphasize their prestige and premium quality. The stand was created based on subtle, matching colors, with a focus on lighting and product presentation. The rawness of black and concrete, combined with the energy and freshness of plant elements, gives the stand a modern and elegant look.
The unique properties of this design lie in the fusion of imagination and reality. Every element of the stand, from the elegant facade made of laminate to the golden cloud installation made of metal fence, was carefully crafted to create a striking whole. The stand evokes associations of luxury and superior quality, making it a perfect showcase for the products.
The production process involved in-house carpentry, where skilled carpenters produced the elegant facade and golden lacquered expositors. The incorporation of black into the design and the careful selection of lighting further enhanced the stand's appeal. A huge screen was used to display a film made by the client, attracting visitors' attention from a distance.
The design project took place at Frontale 2022 in Nuremberg. The design process involved extensive research to find new details that would catch people's attention while maintaining a cohesive brand identity. The challenge was to incorporate elegant and modern elements with delicate touches to convey a sophisticated and contemporary brand image.
"Elegance and Modernity" is a testament to Joanna Dittmar's design prowess and the Smart Design Expo's commitment to showcasing high-quality products in a sophisticated and innovative manner. The design's success is reflected in its winning of the Golden A' Design Award, a recognition granted to marvelous, outstanding, and trendsetting creations that advance art, science, design, and technology.
Project Designers: Joanna Dittmar
Image Credits: Smart Design Expo
Project Team Members: Joanna Dittmar
Project Name: Elegance and Modernity
Project Client: Joanna Dittmar