Recombination: A Visual Homage to Extinct Animals

Reviving Extinct Species Through Innovative Poster Design

The creative minds of Sinong Ding, Bixia Ling, and Wei Liu have embarked on a journey to resurrect the essence of extinct species. Their project, "Recombination," is not merely a visual spectacle; it's a campaign for awareness. By leveraging the power of visual poster design, the team has crafted a series of images that captivate and educate. The posters are a blend of vibrant colors and intricate details that pay homage to the animals that once roamed the Earth.

What sets "Recombination" apart is its unique approach to design. The team has meticulously selected animals that are emblematic of extinction and depicted them with a modern twist. The use of a highly saturated color palette, coupled with the precision of modern advertising design, creates a visual narrative that is both striking and meaningful. The integration of mechanical and technological elements within the artwork symbolizes the continuity of life, even in the face of loss.

The creation process behind these posters is rooted in digital artistry. Utilizing software like Photoshop and Illustrator, the designers have brought their vision to fruition. The posters, sized at 841mm by 1189mm, are printed using advanced printing technology, while the accompanying merchandise is crafted with resin techniques, showcasing the versatility of the design.

Engagement with "Recombination" is an immersive experience. The posters feature a central animal image, set against a subtle backdrop of geographical maps. This juxtaposition, along with the futuristic color scheme, offers viewers a fresh perspective on the subject matter. The design not only captures attention but also sparks a dialogue about the importance of preserving the biodiversity that still exists.

The project, developed over three months in Guangdong Province, is grounded in extensive research. The team drew inspiration from a wealth of modern advertising designs and animal posters. Through brainstorming and experimentation with graphic elements such as points, lines, and planes, they achieved a harmonious balance between the animals and their backgrounds. The result is a series of works that blur the lines between the tangible and the virtual, making the message of extinct animals more accessible.

Overcoming the challenges of modern design, the team has successfully used vibrant colors and innovative techniques to create a cohesive visual experience. They navigated issues like space utilization and typography to produce a final series that stands as a testament to their collaborative efforts. "Recombination" has been recognized for its excellence with a Bronze A' Design Award in Graphics, Illustration, and Visual Communication Design for 2024, underscoring the project's creative prowess and its contribution to societal awareness.

As "Recombination" garners accolades, it serves as a powerful tool for reflection and action. The project, through its artistic merit and educational value, underscores the urgency of wildlife conservation and the role of design in shaping public consciousness. Sinong Ding, Bixia Ling, and Wei Liu have not only created art but have also crafted a legacy that resonates with the global imperative to protect our planet's biodiversity.