Chushan Design's "Prominent Chicheng" Elevates Jewelry Packaging

Revolutionizing Aesthetics with Eastern Mechanical Aesthetics

The "Prominent Chicheng" collection by Chushan Design stands as a testament to the timeless allure of Chinese bronze culture. With its unique 'Patina Aesthetic,' the collection pays homage to the heritage and the revered 'Tiger Token' culture, fostering a deep emotional identity. The innovative use of materials such as wood, paper, leather, fabric, and alloy in the packaging design not only symbolizes the strength and spirit of the tiger but also represents the core values of courage, exploration, and loyalty that the 'CHICHENG' emblem signifies.

Distinctive for its "Eastern Mechanical Aesthetics," the packaging features an intaglio-printed 'Tiger Token' on its cover, a nod to the tokens historically bestowed by Chinese emperors as emblems of courage and protection. This design element serves as an inspiration, invoking the spirit of pioneers and encouraging unwavering determination in the face of life's challenges. The packaging's modular design is practical for daily use, allowing the product and packaging to evolve subtly over time, guiding users to embrace life with a positive outlook.

The realization of this design was achieved through advanced laser engraving technology, which enhances the elegance of the pieces while ensuring security and reducing production costs. The packaging's structure takes inspiration from the traditional Chinese 'mortise and tenon' technique, which allows for easy assembly and disassembly, as well as efficient storage. Furthermore, the support legs are ingeniously designed with limit functions for secure stacking, optimizing storage space and ensuring product stability.

Chushan Design's approach to the unboxing experience is innovative, with integrated product labels and convenient handles that provide a cost-effective and versatile solution. The packaging chain doubles as a jewelry necklace, and the inclusion of a comprehensive materials package, featuring a genuine leather storage bag, eco-friendly coaster, and multifunctional stand, caters to various user needs.

The "Prominent Chicheng" project, which began and concluded in Shenzhen within the second half of 2023, is underpinned by the brand's concept of "Rust Aesthetics." This concept celebrates the unique beauty that surfaces through the interaction of objects and materials with time and oxidation. The packaging captures these traces of time, symbolizing the item's journey and offering a source of inspiration for contemplation and life. The design team, including Peng Yin, Chun Wu, Linlin Li, and Zhihong Chen, overcame challenges in packaging aesthetics, material innovation, and the creation of a product with high emotional resonance. The result is a design that not only challenges traditional aesthetics but also integrates with the product to symbolize the beauty of time's passage, enhancing the user experience and fostering positivity.

Recognized for its creative ingenuity and contribution to quality of life improvements, the "Prominent Chicheng" has been honored with the Bronze A' Design Award in Packaging Design for 2024. This accolade is a testament to Chushan Design's commitment to blending art, science, design, and technology in ways that enrich our world and make it a more beautiful place.